# Plant-Based Meat Pizzas The New York Sicilian General Assembly Pizza Has Impossible Beef By Michael Hemsworth | Published 2022-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-sicilian References: [snackandbakery](https://www.snackandbakery.com/articles/99696-general-assembly-pizza-launches-pizza-with-impossible-beef) & [gapizza](https://gapizza.com/)  The New York Sicilian General Assembly Pizza is a new plant-based frozen food product for consumers to pick up when looking for a satisfying yet meat-free option. The pizza is positioned as a better-for-you pizza that boasts the brand's signature dough along with Impossible [Beef](https://www.trendhunter.com/trends/members-mark-salsa-con-queso) seasoned to perfection and topped with mozzarella cheese. The pizza will be arriving in Canada at 118 Metro grocery store locations across Ontario for shoppers to choose when perusing the frozen aisle. Founder and President Ali Khan Lalani commented on the new New York Sicilian General Assembly Pizza saying, "It was a natural fit to choose Impossible Beef as our plant-based topping—I’ve been a fan of the brand since it first arrived in Canada. We love providing consumers with easy, craveable options that don’t compromise on quality or taste. Our team strongly values culinary innovation and [Impossible Foods](https://www.trendhunter.com/trends/buitoni-impossible-foods) felt like a like-minded brand to expand our product offering.” Image Credit: General Assembly Holdings Ltd. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 29% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Alternatives:** The trend is for frozen food product brands to include plant-based meat alternatives as options for a meat-free diet. - **Convenient Frozen Pizza:** The trend is for frozen food product brands to offer pizza options that are easy to prepare and satisfying. - **Culinary Innovation:** The trend is for food companies to find new and creative culinary ways of incorporating meat alternatives in their product offerings. ### Sectors Adopting This - **Plant-based Food Manufacturing:** The plant-based food manufacturing industry has an opportunity to expand their market share by continuing to innovate and collaborate with big brands. - **Frozen Food Product Manufacturing:** The frozen food product manufacturing industry has an opportunity to introduce new product lines that cater to changing consumer demographics and preferences. - **Food Retail Industry:** The food retail industry can capitalize on consumers' growing demand for plant-based products by stocking and promoting more such products and meat alternatives. ## Related on Trend Hunter - [Plant-Based Beef Pizzas](https://www.trendhunter.com/trends/plant-based-beef-pizza.md) - [Plant-Based Meat Pizzas](https://www.trendhunter.com/trends/blackbird-plant-based-pizza.md) - [Personal-Sized Plant-Based Pizzas](https://www.trendhunter.com/trends/plantbased-pizzas1.md) - [Plant-Based Buffalo Pizzas](https://www.trendhunter.com/trends/buffalo-pizza.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Plant-Based Artisan Pizzas](https://www.trendhunter.com/trends/artisan-pizzas.md) - [Authentically Inspired Plant-Based Pizzas](https://www.trendhunter.com/trends/vegana-pizza.md) - [Vegetarian Sausage Pizzas](https://www.trendhunter.com/trends/vegetarian-sausage.md) - [Meatless Deep Dish Pizzas](https://www.trendhunter.com/trends/meatless-deep-dish-pizza.md)