# Crude Mafiads New York Pizza Mafia Commercials By Bianca | Published 2008-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-pizza-mafia References: [adverblog](http://www.adverblog.com/archives/003428.htm#more) Holland ad agency Selmore didn't have any apprehension using [crude language](https://www.trendhunter.com/trends/canadian-origins) in the Damn F**king Tasty TV spots for New York Pizza. If you've seen these commercials, you'd know not to serve Italian mafia anything but a "damn fuc**ing tasty" pizza! The [series of three commercials](https://www.trendhunter.com/trends/pizza-huts-new-commercial) parody the Scarface movies. "You call this quality?" one gangster asks. "What is this, a f**king joke? You got some set of f**king balls comin' in here with this sh*t. Huh? You stupid Irish schmuck! Did you really think you'd get away from this sh*t?" At the end, the narrated tagline isn't any less crude. "At New York Pizza we take great care when it comes to ingredients. New York Pizza? Damn f**king tasty!" With lines like this, these aren't commercials you'd want to air between kids shows! ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Advertising:** Using crude language and controversial themes in advertising appeals to a certain audience and can create buzz and conversation online. - **Parody Marketing:** Parodying popular movies or characters can be an effective way to grab people's attention and make the brand more memorable. - **Viral Video Marketing:** Creating viral videos that are shareable and memorable can lead to increased brand visibility and awareness. ### Sectors Adopting This - **Fast Food:** Fast food chains can experiment with controversial marketing tactics to stand out in a crowded market and attract a younger audience who might appreciate edgier content. - **Entertainment:** Movie studios or streaming services can use parody marketing to promote their releases and engage with fans. - **Advertising:** Ad agencies can try to create viral videos for their clients that generate buzz and attract attention, leading to more business and exposure. ## Related on Trend Hunter - [Villainous Pizza Crust Films](https://www.trendhunter.com/trends/the-massacre-by-kfc.md) - [Flavorful Fakeaway Frozen Pizzas](https://www.trendhunter.com/trends/new-yorkstyle-frozen-pizza-range.md) - [Frozen NYC Pizzeria Pizzas](https://www.trendhunter.com/trends/vodka-sauce-pizza.md) - [Sensual Pizza Campaigns](https://www.trendhunter.com/trends/bare-naked-pizza.md) - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Frozen Italian Dining Products](https://www.trendhunter.com/trends/crosta-mollica-products.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md)