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# Mundane Cultural Object Photography
Neil Winokur's New York Photo Series is Simple and Vibrant

By Farida Helmy | Published 2014-03-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-photo-series
References: [vice](http://www.vice.com/read/new-york-0000257-v21n3) & [janetbordeninc](http://janetbordeninc.com/artists/neil-winokur/)

Taking on everyday things you would never think about for more than a second, successful photographer Neil Winokur shows us his hometown in this New York photo series.

Having had his work shown by the Museum of Modern Art, the Metropolitan Museum of Art and the Los Angeles County Museum of Art to name a few, Winokur has made it big by keeping his work simple and focusing on the most mundane and ordinary objects to portray culture.

The New York-based photographer uses starkly colored backdrops to highlight the simple objects he photographs.

“Andy Warhol said that everybody has 15 minutes of fame. I do still lifes because I think these objects should get theirs. I try to photograph objects that are archetypal, objects that have a meaning to society beyond themselves," says Winokur of his New York photo series.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 84% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Mundane Cultural Object Photography:** Disruptive innovation opportunity: Exploring the beauty of everyday objects and capturing their cultural significance through photography can create a new appreciation for the mundane.
- **Simplicity in Visual Art:** Disruptive innovation opportunity: Embracing minimalism and focusing on ordinary objects can redefine the art world by shifting the focus from grandeur to simplicity.
- **Colorful Backdrops in Photography:** Disruptive innovation opportunity: Using vibrant backdrops to highlight simple objects can revolutionize product photography and advertising campaigns.

### Who This Affects Most

- **Fine Art Photography:** Disruptive innovation opportunity: Fine art photographers can explore the realms of everyday objects to create thought-provoking and culturally significant images.
- **Art Galleries and Museums:** Disruptive innovation opportunity: Curating exhibitions that showcase mundane object photography can challenge traditional perceptions of art and generate new conversations.
- **Advertising and Marketing:** Disruptive innovation opportunity: Incorporating the concept of mundane cultural object photography in advertising campaigns can create striking visuals that resonate with consumers.

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