# Smelly Big Apple Books 'New York, Phew York' Highlights the Sights and Smells of NYC By Michael Hines | Published 2011-10-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-phew-york References: [dvice](http://dvice.com/archives/2011/10/new-york-city-s.php) & [kickstarter](http://www.kickstarter.com/projects/scentsationalbooks/new-york-phew-york-a-scratch-n-sniff-adventure?ref=live) Author Amber Jones 'New York, Phew York' is a [scratch and sniff](https://www.trendhunter.com/trends/scratch-and-sniff-billboard) children's book detailing the many different smells of the Big [Apple](https://www.trendhunter.com/trends/orchard-overdrive). The book is about a family on vacation who, along with their hotel concierge, explore all of the sights, sounds and smell of New York City. The book takes readers through 19 different parts of the city and features 20 different smells. Some of the smells in the book include pizza, garbage and steam heat. The book is written in rhyming couplets, but as Jones says, it seems like it would be great for people of all ages, especially native New Yorkers living far from home. 'New York, Phew York' was a [Kickstarter](https://www.trendhunter.com/trends/peak-design-roller-pro) project that reached its funding goal a few months ago and is now available for pre-order. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Scratch and Sniff Books:** Disruptive innovation opportunity: Develop scratch and sniff books for various cities or tourist destinations, providing a sensory experience for readers. - **Rhyming Couplets:** Disruptive innovation opportunity: Create more books or content that utilizes rhyming couplets to engage readers of all ages. - **Kickstarter Publishing:** Disruptive innovation opportunity: Utilize crowdfunding platforms like Kickstarter to fund and promote unique book projects. ### Where This Applies - **Publishing:** Disruptive innovation opportunity: Incorporate scratch and sniff features or rhyming couplets into traditional publishing to attract new readership. - **Tourism:** Disruptive innovation opportunity: Develop scratch and sniff books or sensory experiences to promote tourism and enhance visitor experiences. - **Crowdfunding:** Disruptive innovation opportunity: Explore the use of crowdfunding platforms like Kickstarter for publishing projects outside of traditional publishing routes. ## Related on Trend Hunter - [NYC-Themed Baby Gift Sets](https://www.trendhunter.com/trends/baby-gift-set.md) - [Book-Based Perfumes](https://www.trendhunter.com/trends/die-hot-with-a-vengeance.md) - [Canine Sniffing Workshops](https://www.trendhunter.com/trends/sniff-n-seek.md) - [Child-Forward Travel Planning Kits](https://www.trendhunter.com/trends/trip-jones.md) - [Fruity NYC-Inspired Fragrances](https://www.trendhunter.com/trends/dkny-be-delicious-orchard-st.md) - [Phone Directory Fragrances](https://www.trendhunter.com/trends/eau-de-yellow-pag.md) - [Multi-Sensory Perfume Books](https://www.trendhunter.com/trends/louis-vuittons-perfume-atlas.md) - [Pizza-Inspired Fragrances](https://www.trendhunter.com/trends/slice-society.md) - [Fragrant Holiday Trees](https://www.trendhunter.com/trends/holiday-tree-displays.md)