# Unexpected Men's Jacket Collections New York Men’s Day Featured Canadian Title Sponsor Nobis By Grace Mahas | Published 2022-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-mens-day References: [nobis](https://nobis.com/?dsg) Nobis, a Toronto-based outerwear brand, was welcomed by its neighbors and the fashion community in New York City this year. With Nobis' partnership with NYMD, the brand was also able to unveil an exciting and fresh direction. NYMD presented six returning and four new emerging brands during [New York Fashion Week](https://www.trendhunter.com/trends/fashion-week-fall-2024), along with Nobis' FW22 collection, on Friday, September 9th, giving guests the opportunity to explore designers and collections. With an eye towards the unexpected, Michael Kerr created the designs for Nobis' FW22 collection. Nobis' new [men's collection](https://www.trendhunter.com/trends/kody-phillips) showcases the company's technical capabilities and adaptability while providing [protection from the elements](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection). NYMD featured ten designers collectively - including Nobis, Nicholas Raefski, A.Potts, Teddy Vonranson, and others. Image Credit: Nobis ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 64% | Freshness: 13% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Unexpected Men's Jackets:** Nobis' collection showcases the company's technical capabilities and adaptability while providing protection from the elements. - **Emerging Men's Fashion Brands:** NYMD presented six returning and four new emerging brands during New York Fashion Week. - **Outerwear Innovation:** Nobis' partnership with NYMD highlights an exciting and fresh direction for the outerwear industry. ### Sectors Adopting This - **Outerwear:** Nobis is a Toronto-based outerwear brand that showcased its FW22 collection during NYFW. - **Fashion:** NYMD presented ten designers collectively, showcasing the latest trends in men's fashion. - **Retail:** The unexpected direction of Nobis' collection highlights the potential for disruptive innovation in men's retail fashion. ## Related on Trend Hunter - [Breathable Festival Fabrics](https://www.trendhunter.com/trends/nobis.md) - [Jacket Rehoming Charity Iniatitives](https://www.trendhunter.com/trends/nocoldshoulder.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md)