# Publication-Celebrating Streetwear Lines Only NY Pays a Stylish Homage to New York Magazine's 50th By Kalin Ned | Published 2018-06-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-magazines-50th References: [hypebeast](https://hypebeast.com/2018/6/new-york-magazine-only-ny-summer-2018-collection) & [onlyny](https://onlyny.com/collections/new-york-magazine) New York Magazine's 50th anniversary is commemorated in the latest clothing collection and accompanying editorial by streetwear brand Only NY. The offerings boast a casual aesthetic for the print media connoisseur. The magazine publication has deeply integrated itself within the city's narrative with its informative coverage of art, culture, politics, lifestyle and more. The [streetwear collection that pays tribute](https://www.trendhunter.com/trends/nylon-capsule) to New York Magazine's 50th anniversary is the second drop from an [ongoing collaboration](https://www.trendhunter.com/trends/born-x-raised-1) between the well-loved publication and Only NY. Through the partnership of these two New York-centric brands, the spirit of the city is concretely reinforced. The graphic tee offerings in the collaboration boast [nostalgia-inducing and history-identifying covers](https://www.trendhunter.com/trends/peanuts-comic-1) from the magazine's print circulation — including Milton Glaser's "psychedelic 'Bombing On the Mind' published in April 1970." Photo Credits: Michael B Janey ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 81% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Streetwear-brand Collaborations:** The collaboration between Only NY and New York Magazine showcases the trend of streetwear brands partnering with established publications to create unique collections. - **Nostalgia-inspired Fashion:** The graphic tee offerings in the Only NY x New York Magazine collection tap into the trend of nostalgic fashion, with designs that reference iconic magazine covers from the past. - **City-centric Branding:** The partnership between Only NY and New York Magazine highlights the trend of brands emphasizing their connection to a specific city or location, creating a sense of authenticity and local pride. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage streetwear-brand collaborations to appeal to consumers who are drawn to limited-edition and exclusive collections that merge fashion and culture. - **Publishing:** The publishing industry has opportunities to explore collaborations with fashion brands, leveraging their iconic covers and imagery to create unique merchandise and engage with new audiences. - **Marketing and Advertising:** The trend of city-centric branding presents opportunities for marketers and advertisers to create campaigns that tap into the local pride and identity associated with specific cities, like New York, to resonate with target audiences. ## Related on Trend Hunter - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md) - [Centennial Apparel Collections](https://www.trendhunter.com/trends/kith-new-york-rangers.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Nostalgic Cartoon-Joint Streetwear](https://www.trendhunter.com/trends/peanuts-comic-1.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Streetwear Sports Capsule](https://www.trendhunter.com/trends/brigade-x-new-york-giant.md) - [Milestone-Honoring Collaborative Fashion](https://www.trendhunter.com/trends/nylon-capsule.md) - [Commemorative Apparel Lines](https://www.trendhunter.com/trends/45th-anniversary.md)