# Double Profession Ads The New York Lottery 'Pay Me' Campaign Features a Tattooing Dentist By Leslie Chen | Published 2013-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-lottery-pay-me References: [adsoftheworld](http://adsoftheworld.com/media/print/new_york_lottery_ambulance) & [ddb](http://www.ddb.com/) Sometimes it can be hard to make ends meet, and the New York Lottery 'Pay Me' campaign seems to completely understand this constant dilemma. Lotto advertisements usually aren't the most artistic creations, but this one from [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) in New York features some amazing artwork that captures the situation perfectly while giving off a [fun and carefree attitude](https://www.trendhunter.com/trends/six-flags). Each of the ads feature a different profession, like a paramedic who doubles as an ice cream truck man and a dentist who gives a tooth cleaning while also [tattooing his patient's leg](https://www.trendhunter.com/trends/cookies-tattoo). The ads are accompanied by the copy "Get an extra payday without the extra job." Humorous and definitely relatable, the New York Lottery 'Pay Me' Campaign may make you want to enter the next big draw. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Double Profession Ads:** More companies will create ads showcasing people employed in multiple fields, appealing to customers who like to see non-traditional and relatable everyday role models. - **Artistic Ad Campaigns:** Advertising campaigns will incorporate more creative designs and storytelling to make their brands memorable and distinct. - **Humorous Advertising Techniques:** More companies, like New York Lottery, will use humor as a way to connect with audiences through relatable and funny situations. ### Industries Being Reshaped - **Lottery Industry:** Lottery companies can employ more creative makers and artists to produce attention-grabbing and humorous ads to boost sales. - **Dental Industry:** Dentists can incorporate tattoo services or other services outside of the usual dental check-up to provide a new and unique experience for customers. - **Ice Cream and Food Truck Industry:** Food truck operators can use creative marketing strategies to target new audiences and attract customers even outside the food industry. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md)