# Mother's Day Gambling Ads The New York Lottery Moms Favorite Campaign is a Scratch Card Win By Leslie Chen | Published 2013-04-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-lottery-moms-favorite References: [adsoftheworld](http://adsoftheworld.com/media/print/new_york_lottery_moms_favorite_2) & [ddb](http://www.ddb.com/) Most people assume [buying a bouquet of flowers](https://www.trendhunter.com/trends/mothers-day-collections) is the standard for Mother's Day, but these New York Lottery Moms Favorite ads reveal how doing something a little different can make you the best loved son. Created by [DDB](https://www.trendhunter.com/trends/cheeky-maccas) in New York, the campaign advertises the benefits of giving mom a [Mother's Day scratch-off game](https://www.trendhunter.com/trends/thoughtful-gift-baskets) from the New York Lottery. Each image includes the copy 'Become your mom's favorite' with a grinning photo beneath. The ads are quirky and off-beat, featuring retro outfits while a mother's hand reaches out to pinch a cheek or offer a meatball from a dish of spaghetti. The New York Lottery Moms Favorite campaign shows you how to become a mama's boy with just the scratch of a card. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Personalized Mother's Day Gifts:** Opportunity to disrupt traditional Mother's Day gifting by offering personalized scratch-off games or experiences. - **Quirky and Off-beat Advertisements:** Innovation opportunity to create unique and unconventional campaigns to capture consumer attention and stand out from the competition. - **Nostalgic Retro-themed Marketing:** Disruptive innovation opportunity lies in leveraging nostalgia and retro aesthetics to engage with consumers and evoke emotional connections. ### Industries Being Reshaped - **Gaming and Lottery Industry:** Disruption can be found in developing new and exciting scratch-off games that cater to specific occasions such as Mother's Day. - **Advertising and Marketing Industry:** Opportunity to revolutionize traditional Mother's Day advertisements by embracing quirky and off-beat approaches that resonate with consumers. - **Gift Industry:** Innovation lies in introducing personalized and unique gifts, such as customized scratch-off games, that create memorable experiences for recipients. ## Related on Trend Hunter - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Mother’s Day Spa Giveaways](https://www.trendhunter.com/trends/dove-chocolate-1.md) - [Fortune Cookie Flower Bouquets](https://www.trendhunter.com/trends/fortune-cookie-flower-bouquet.md) - [Mother's Day Wine Promotions](https://www.trendhunter.com/trends/call-mom-win-bubbles.md) - [Mom-Focused Mobile Game Events](https://www.trendhunter.com/trends/moms-week.md) - [Mother's Day QSR Campaigns](https://www.trendhunter.com/trends/kfc-nuggets-of-appreciation-meal.md) - [Mother's Day Sandwich Promotions](https://www.trendhunter.com/trends/subway-mothers-day.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md)