# Framed Winning Ticket Ads The New York Lottery Family Feud Campaign Does Away with Sentimentality By Meghan Young | Published 2013-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-lottery-family-feud References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/03/new-york-lottery-family/) & [ddb](http://www.ddb.com) The New York Lottery Family Feud ad campaign focuses on a family home staple: the photo wall. But instead of posed group shots at the local Sears, these ornate frames hold something even more precious: winning lottery tickets for the popular game Family Feud. Cleverly written alongside these tickets are phrases such as "[No family participation required](https://www.trendhunter.com/trends/youll-swear-by-them)" and "No family no feud just money." Conceived and created by [DDB](https://www.trendhunter.com/trends/cheeky-maccas), the New York Lottery Family Feud ad campaign was art directed by Michael Kushner with creative direction by Rich Sharp and Mike Sullivan. Visually appealing with bold typography, [retro wallpaper backdrops](https://www.trendhunter.com/trends/expect-more) and vintage picture frames, the campaign will grab people's attention immediately, especially since it alludes to winning a lot of money. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 58% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Lottery Photo Walls:** Incorporating winning lottery tickets into family photo walls as a new way to advertise lottery games - **Humorous Lottery Ad Campaigns:** Using humor to promote lottery games in a fresh and unconventional way - **Vintage-inspired Lottery Art Direction:** Utilizing vintage and retro elements in lottery ad campaigns to appeal to nostalgia and aesthetics ### Who This Affects Most - **Lottery and Gaming:** Lottery and gaming companies can incorporate winning tickets into advertising campaigns to appeal to potential players - **Advertising and Marketing:** Marketing and advertising companies can use humor and unconventional methods to promote lottery games in new and exciting ways - **Art and Design:** Art and design companies can use vintage-inspired elements in lottery ad campaigns to appeal to nostalgia and design aesthetics ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Happiness-Prioritizing QSR Campaigns](https://www.trendhunter.com/trends/adult-unlearn.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)