# Metropolis Merging Photography 'New York + London' Blurs the Lines Between Landmark Cities By Alexander Lam | Published 2013-05-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-london-combined References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/daniella-zalcman-new-york-london-double-exposures) & [kickstarter](http://www.kickstarter.com/projects/1068932801/new-york-london) Combining pictures of New York City and London, the photography by Daniella Zalcman produces an almost surreal effect. Double exposure is used to merge striking pictures of the two cities. For this project, an [iPhone](https://www.trendhunter.com/trends/iphone-x-galaxy) was used to both take and edit the pictures. An iPhone was chosen instead of a traditional camera because of its spontaneous feel and unorthodox [photo editing tools](https://www.trendhunter.com/trends/immersity-app). The spontaneity of the collection was further augmented by Zalcman taking the pictures during her everyday routine. The inspiration behind Zalcman's photography came from her desire to integrate memories of her new and old home. Landmarks like Leicester Square and Brooklyn Bridge Park were merged to create an unique mix of architecture and skylines. The photography is currently available in Zalcman's [limited edition book](https://www.trendhunter.com/trends/holy-ohio) 'New York + London'. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 28% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Double Exposure Photography:** Opportunities for camera manufacturers to incorporate double exposure features for more creative and unique photographs. - **Spontaneous Photography:** Opportunities for camera manufacturers to create more intuitive and seemingly spontaneous photo editing tools for a more dynamic user experience. - **City Merging Art:** Opportunities for artists and designers to merge their cities for a more unique and dream-like effect. ### Sectors Adopting This - **Camera Manufacturing:** Camera manufacturers can innovate by adding new features to their products that encourage more spontaneous and creative photography. - **Art and Design:** Artists and designers can create unique prints by merging different cities, cultures, and ideas for a more dynamic and thought-provoking effect. - **Publishing:** Publishers can produce limited edition books that feature unique and innovative works of art, such as 'New York + London' by Daniella Zalcman. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md) - [Multi-Lens Capture Systems](https://www.trendhunter.com/trends/moon-walker-multi-cam.md) - [Artistic Photography Instant Cameras](https://www.trendhunter.com/trends/moir-21-instant-film-camera.md)