# Interactive Award Trophies This Year's New York Festivals Awards Project Video with Sound By Laura McQuarrie | Published 2014-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-festivals References: [adverblog](http://www.adverblog.com/2014/05/01/this-is-the-coolest-trophy-ever-newyorkfestival) & [newyorkfestivals](http://www.newyorkfestivals.com/) Getting a recognized for good work is always rewarding, but the recipients of a trophy from this year's New York Festivals will get an extra treat. In celebration of the city's history and iconic skyline, Sagmeister & Walsh created a [unique trophy set](https://www.trendhunter.com/trends/2025-ballon-dor) that mimics the buildings of the city. As a group, the awards look like a miniature version of [NYC's clustered buildings](https://www.trendhunter.com/trends/chess-nyc), but on their own, the trophies are equally as impressive too. When picked up, each individual trophy is equipped with an SD card that projects a video with sound, showing the winning case study and the agency credits. If one particular agency manages to clean up nicely at the [award show](https://www.trendhunter.com/trends/instagram-rings), taking these trophies back to keep at the office makes for a pretty interesting display. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Award Trophies:** The trend of creating interactive award trophies provides opportunities for companies to combine creativity and technology to make conventional objects more engaging and memorable. - **Immersive Experience Marketing:** Using videos with sound in trophies could be a disruptive innovation for digital marketing, opening up opportunities for companies to create immersive experiences that promote their products or services. - **Architecture-inspired Design:** Trophies inspired by architecture, such as this year's New York Festivals awards, offer potential for companies to explore unique design concepts and develop products with eye-catching appeal. ### Industries Being Reshaped - **Advertising and Marketing:** Companies in this industry can utilize interactive award trophies to create engaging and memorable experiences for clients and promote their own services in the process. - **Event Planning and Management:** Interactive award trophies can add value to events by providing attendees with a unique and personalized experience, which helps event planning and management companies stand out in a competitive industry. - **Commemorative Product Manufacturing:** The trend of creating interactive award trophies offers a new opportunity for companies specializing in manufacturing commemorative products, allowing them to create items that are both aesthetically and technically impressive. ## Related on Trend Hunter - [Tennis-Honoring Intricate Trophies](https://www.trendhunter.com/trends/tennis-hall-of-fame.md) - [Jeweler-Designed Trophies](https://www.trendhunter.com/trends/tiffany-co4.md) - [Electric Vehicle-Inspired Racing Trophies](https://www.trendhunter.com/trends/formula-e-trophy.md) - [One-of-a-Kind Trophy Designs](https://www.trendhunter.com/trends/trophy-design.md) - [Product-Focused Design Awards](https://www.trendhunter.com/trends/sidex.md) - [Sleek Trophy Designs](https://www.trendhunter.com/trends/mvp-trophy.md) - [Kiss-Activated Racing Trophies](https://www.trendhunter.com/trends/lenovo-kiss-activated-f1-trophy.md) - [Bespoke Crystal eSports Trophies](https://www.trendhunter.com/trends/fncs.md) - [Trophy-Inspired Toaster Designs](https://www.trendhunter.com/trends/poptarts-bowl.md)