# Motley Couture Betsey Johnson S/S 2009 By Going Like Sixty | Published 2008-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-fashion-week-s-s-2009-betsey-johnson-flounces-her-models References: [coutureinthecity](http://www.coutureinthecity.com/2008/09/10/new-york-fashion-week-spring-2009-betsey-johnson/) & [betseyjohnson](http://www.betseyjohnson.com/) Methinks **Betsey Johnson** went to the farm and devoured too many magic mushrooms. A combo of vintage, avant-garde, Farmer Jane, and Pirates of Penzance might describe the Spring 2009 collection she debuted at New York Fashion Week. But these eccentric looks don't always make the transition from catwalk to sidewalk, so Betsey just went the other way. But what exactly is the opposite of sidewalk? **Implications** - Spring and summer fashions frequently utilize bold color palettes and prints that help reflect people's pleasant moods during these months. Regardless of a business's particular industry, there should be a reflection of fashion within their designs. Businesses that are fashion forward can help a company remain cutting-edge. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 59% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Colors and Prints:** Spring and summer fashions frequently utilize bold color palettes and prints that help reflect people's pleasant moods during these months. - **Fashion Forward in Design:** Regardless of a business's particular industry, there should be a reflection of fashion within their designs. - **Eccentricity in Fashion:** Consumers are increasingly open to unconventional and eccentric fashion choices, creating opportunities for companies that are willing to take risks in their designs. ### Industries Being Reshaped - **Fashion:** Fashion companies can take advantage of the trend toward bold colors and prints to create eye-catching pieces that appeal to consumers. - **Interior Design:** Design companies can incorporate bold colors, prints, and eccentricity into their products to create unique and memorable home decor items. - **Advertising and Marketing:** Advertising and marketing firms can use fashion-forward designs and eccentricity to create memorable campaigns that stand out from the competition. ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)