# NYC Hipster Inktography The New York Dolls Shoot Captures an Underground Scene By Robyn Currie | Published 2010-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-dolls References: [inkedmag](http://www.inkedmag.com/fashion/new-york-dolls/) New York Dolls photoshoot is nothing short of religious. Shot by famed photographer Marley Kate, this shoot captures the true apathy and surliness that accompanies this ongoing fad/lifestyle of the hipster. Also captured is the hipster in its natural habitat -- partying and attempting to DJ. Check out the gallery for more of the New York Dolls photoshoot. **Implications** - The hipster lifestyle is waning, but past members of this music-loving, party tribe still have permanent reminders of their hipsterdom -- their tattoos. Instead of hiding their past ink, hipsters, hippies and even boomers are embracing their tattoos (no matter how big, embarrassing or out-there) as they are a symbol of the social group that they belong (or have belonged) to. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 79% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Tattoo Acceptance:** An acceptance of tattoos as a symbol of belonging, even after the decline of the hipster trend. - **Embracing Subcultures:** A willingness to embrace subcultures through visible tattoos, rather than hiding them away. - **Marley Kate Style Photography:** An increased interest in Marley Kate's style of inktography photography, capturing underground and alternative scenes. ### Who This Affects Most - **Tattoo Removal Services:** There may be a decline in demand for tattoo removal services if people are embracing their tattoos as a symbol of belonging. - **Tattoo Aftercare Products:** As more people embrace their tattoos, there will be a rise in demand for tattoo aftercare products, providing a potential opportunity for disruptively innovative companies in this space. - **Alternative Fashion Brands:** An increased interest in subcultures, as evidenced by the New York Dolls photoshoot, suggests a potential opportunity for disruptively innovative alternative fashion brands. ## Related on Trend Hunter - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Hospitality-Focused Tattoo Services](https://www.trendhunter.com/trends/inked-out.md) - [Tattoo-Committed Coffee Incentives](https://www.trendhunter.com/trends/punk-bunny-coffee.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md)