# Upcycled Designer Fashion This Collection Was Created with the New York Department of Sanitation By Mishal Omar | Published 2016-09-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-department-of-sanitation References: [highsnobiety](http://www.highsnobiety.com/2016/09/09/heron-preston-dsny/) & [highsnobiety](http://www.highsnobiety.com/2016/09/08/parsons-nyfw-ss17/) This collection of [eco-conscious clothes](https://www.trendhunter.com/trends/regeneration-nation) was designed in a collaboration between Heron Preston and the New York Department of Sanitation. The unlikely collaboration came to be after the designer witnessed a plastic bag in the ocean off the coast of Ibiza. Thinking about the growing [vapidity of clothing consumption](https://www.trendhunter.com/trends/coachtopia-1) and its increased focus on churning out new styles that quickly go to waste, the designer decided to create a collection that is entirely made from donated and [upcycled clothing](https://www.trendhunter.com/trends/freitag-x-tudes-studio). With the help of the New York Department of Sanitation, the resulting eco-conscious collection features urban styles that reference the past while looking towards the future. This environmentally friendly clothing collection works to send a powerful message about the downfalls of the fashion world and its current lack of focus on changing its production methods. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 68% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Upcycling Fashion:** The trend of upcycling fashion by repurposing waste materials creates a unique and sustainable approach to clothing production. - **Eco-conscious Collaboration:** Collaborating with eco-conscious organizations such as the New York Department of Sanitation to create sustainable fashion encourages a shift towards more responsible production methods. - **Anti-fast Fashion:** The anti-fast fashion movement aims to reduce waste and create a more sustainable approach to clothing by promoting upcycling and reducing the speed of clothing production. ### Who This Affects Most - **Fashion Industry:** The fashion industry has the opportunity to adopt upcycling and sustainable production methods to create unique and environmentally friendly clothing collections. - **Waste Management Industry:** The waste management industry can collaborate with fashion designers to repurpose and recycle waste materials through upcycling, thereby contributing to a more sustainable fashion market. - **Sustainability Consulting Industry:** The sustainability consulting industry can help fashion brands create and implement strategies to reduce waste and promote sustainable production methods to create eco-conscious clothing collections. ## Related on Trend Hunter - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md)