# Vibrant Celebrity-Endorsed Apparel Fenty Partners with LVHM for a New York City Pop-Up and Line By Grace Mahas | Published 2019-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-city-popup References: [bustle](https://www.bustle.com/p/fentys-new-york-city-pop-up-is-open-heres-your-first-look-18017430) & [fentybeauty](https://www.fentybeauty.com/?hfhbvfffnkjn) Rihanna has expanded her [Fenty](https://www.trendhunter.com/trends/smurfs-collection) line to include apparel and accessories that were debuted at a New York City pop-up. The line is in collaboration with [LVMH](https://www.trendhunter.com/trends/celine-beaut) and features vibrant and chic dresses, earrings, and sunglasses perfect for any city woman. The silhouettes are fitted with tailored ruching and cut-outs. Colors range from bright oranges and yellow to bold and bright patterns. The collection also includes extravagant sunglasses with irredentist shield glass. The line features bold earrings, with elegant lines and circular shapes. The mannequins used to display these gorgeous pieces varying in size, promoting a more accepting and inclusive environment. This [Fenty pop-up](https://www.trendhunter.com/trends/fenty-beauty-cafe) will be located in Soho from June 19 until June 30. Image Credit: Gabrielle Prescod ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-inspired Fashion:** Other celebrities and influencers could team up with established fashion houses or create their own lines to capitalize on their personal style and influence. - **Inclusive Marketing:** Brands can follow Fenty's lead by promoting diversity and inclusivity in their marketing, such as using mannequins of varying sizes. - **Vibrant Colors and Patterns:** The popularity of Fenty's bright and bold patterns could lead to a trend of eye-catching colors and prints in fashion and accessories. ### Sectors Adopting This - **Fashion:** Established fashion houses and new startups could take inspiration from Fenty's celebrity collaboration to create unique and trendy collections. - **Beauty:** The success of Fenty Beauty and Fenty fashion could encourage other beauty and fashion brands to expand their product offerings and collaborate with celebrities. - **Retail:** Retailers could take cues from Fenty's inclusive marketing strategy and create more diverse and welcoming shopping environments. ## Related on Trend Hunter - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Terrace Brand Endeavors](https://www.trendhunter.com/trends/beachfront-pop-up.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md) - [Luxurious Lipstick Pop-Ups](https://www.trendhunter.com/trends/spike-valentino-popup.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Sports Beauty Partnerships](https://www.trendhunter.com/trends/wnbas-new-york-liberty.md)