# Fruity Cheesecake Waffles The New IHOP Waffles Feature New York Cheesecake Inside the Dough By M | Published 2014-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-cheesecake References: [eater](http://eater.com/archives/2014/09/09/ihop-is-now-stuffing-waffles-with-chunks-of-actual-cheesecake.php) & [ihop](http://www.ihop.com/menus/main-menu/belgian-waffles/very-blueberry-cheesecake) If you're a fan of the creamy taste of [New York](https://www.trendhunter.com/trends/new-york-strawberry-cheesecake-dazzler) cheesecake then you'll love the taste of [IHOP's](https://www.trendhunter.com/trends/seasonal-waffle-menu) latest sweet breakfast item. The Very Blueberry Cheesecake Waffullicious Waffles offer foodies the chance to devour a [waffle cheesecake hybrid](https://www.trendhunter.com/trends/oreo-stuffed-cheesecake-pancakes) no matter how early in the day it is. IHOP wants to revolutionize the way we see desserts as an after dinner meal item with the creation of a waffle-infused cheesecake. These fruity and creamy waffles are made with a traditional Belgian waffle mix infused with New York-style cheesecake directly into the dough. After the waffles are made ready to order, they are topped with crumbled cheesecake pieces and a delicious blueberry compote. This super sweet breakfast item is perfect for those that like to start their mornings off with a sugary treat. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cheesecake-infused Food:** Restaurants and food brands can experiment with infusing cheesecake into a variety of foods to create unique flavor profiles and generate interest among consumers. - **Desserts for Breakfast:** There is a growing demand for sweet breakfast items, leading to an opportunity for food brands to create innovative desserts infused with breakfast staples like waffles. - **Creative Waffle Toppings:** As seen with the Very Blueberry Cheesecake Waffullicious Waffles, there is an opportunity for restaurants to offer creative and unique toppings for waffles that go beyond the traditional syrup and butter. ### Industries Being Reshaped - **Restaurant:** Restaurants can offer new menu items that incorporate cheesecake-infused ingredients to keep up with customers' evolving palates. - **Food Manufacturing:** Food manufacturing companies can create cheesecake-infused mixes and batters as a value-added ingredient for other food brands to use in their own unique recipes. - **Breakfast Food:** Breakfast food brands can differentiate themselves by offering unique dessert-inspired breakfast items, such as IHOP's Very Blueberry Cheesecake Waffullicious Waffles. ## Related on Trend Hunter - [Indulgent Diner Waffle Menus](https://www.trendhunter.com/trends/seasonal-waffle-menu.md) - [Pumpkin Cheesecake Pancakes](https://www.trendhunter.com/trends/maple-pumpkin-cheesecake-pancakes.md) - [Coffee Cake Breakfast Dishes](https://www.trendhunter.com/trends/coffee-cake-pancakes.md) - [Dessert-Filled Pancake Dishes](https://www.trendhunter.com/trends/stuffed-cheesecake-pancakes.md) - [Indulgent Diner Dessert Dishes](https://www.trendhunter.com/trends/ihop-desserts.md) - [All-Day Pancake Tacos](https://www.trendhunter.com/trends/pancake-tacos.md) - [Supersized French Toast Breakfasts](https://www.trendhunter.com/trends/thick-n-fluffy-french-toast.md) - [Fruity Protein Pancakes](https://www.trendhunter.com/trends/new-protein-pancakes.md) - [Sweet Breakfast-Inspired Chips](https://www.trendhunter.com/trends/ihop-4.md)