# Virtual NYE Festivals Just Born is Hosting a Virtual Peeps Chick New Year's Eve Drop By Laura McQuarrie | Published 2020-12-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-years-eve-drop References: [candyindustry](https://www.candyindustry.com/articles/89465-just-born-to-host-virtual-peeps-chick-drop) & [facebook](https://www.facebook.com/JustBornInc/posts/10158321560373303?__xts__[0]=68.ARA7jP_3junqf7_kIqwmn-MXKca011Hx0BzpDc9o7eqj0VyC4nd2EEQMv8K2CXnnr6TKn2E9ga_QPuDbM_T8Vz3dhRxzCgg9pTT5_VftWkszkIfibCABfzWmKeUIxabl_caYMSRhdmZ1lIjj3_qi8cJ9rjLPhUYdOCs7JUZJeAzka1lnPbEzyNUZkhJ-dI6Y0oIq3vG9gf_tZ8uT_9G4EbOxx_RWwH5RGorgkodwdaRJKWlQ3zTljqto8YM6Ruew_O7p9B48e1NlgOtqMZnHHfR1il2pon7sDpH6ktqlTggxnAvaCySEkczsceOrgmjMnZbTXL2GaAB1xPybEq85pVZTDGbhVG_202XbF9QM8dJ_duQA0M4puxS2ct3XUsD-vHMIdIHbqLdpXhl4dhE1u9H0FT0wdXPd6kd0Zh20QuX1ONFnNlcGnaNf6WF8Vauc2XT-RRIvmR2OFAXKd64_OTSB6_qeGrMDyI5reUwCS6zIhuS-BT8&__tn__=-R) It's an annual tradition for [Just Born](https://www.trendhunter.com/trends/marshmallow-confections) Quality Confections to host the Peep Chick Drop and this year, like countless events, the New Year's Eve drop is going totally virtual. Modeled after the crystal ball that's dropped in NYC's Times Square, the Peep Chick Drop gives people the chance to see a nearly five-foot yellow [Peeps Chick](https://www.trendhunter.com/trends/easter-brunch-popup) drop to bring in a fresh New Year. The new take on this event is being bolstered by a Virtual PEEPSFEST Show that includes art activities, music for kids and plenty more family-friendly fun. As part of the two-day [New Year's Eve festival celebrations](https://www.trendhunter.com/trends/rooftop-at-exchange-place), Just Born will be livestreaming the drop of the yellow Peeps Chick at 4:30pm on the 31st. Image Credit: Just Born Quality Confections ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Virtual Festivals:** Disruptive innovation opportunity: creating immersive virtual experiences for large-scale events and festivals. - **Livestreaming Events:** Disruptive innovation opportunity: developing interactive livestreaming platforms that engage viewers in real-time experiences. - **Family-friendly Entertainment:** Disruptive innovation opportunity: designing engaging and interactive digital content for families and children. ### Who This Affects Most - **Event Planning:** Disruptive innovation opportunity: integrating virtual elements into event planning and execution. - **Streaming Services:** Disruptive innovation opportunity: expanding streaming platforms to cater to live event streaming. - **Digital Entertainment:** Disruptive innovation opportunity: creating innovative digital experiences for entertainment and leisure activities. ## Related on Trend Hunter - [Easter Brunch Pop-Ups](https://www.trendhunter.com/trends/easter-brunch-popup.md) - [NYE Party Metaverses](https://www.trendhunter.com/trends/vnye.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Easter Candy Suites](https://www.trendhunter.com/trends/peeps-sweet-suite.md) - [Festive Marshmallow Candy Products](https://www.trendhunter.com/trends/holiday-products.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Holiday Marshmallow Lineups](https://www.trendhunter.com/trends/holiday-marshmallow-lineup.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md)