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# Building Brick Postcards
These New Year Nengajo Cards Transform into Collectible Figurines

By Angela Rajic | Published 2014-01-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/new-year-nengajo
References: [japantrendshop](http://www.japantrendshop.com/nanoblock-nengajo-new-year-card-lion-dance-mask-p-2127.html)

A New Year is approaching, so wish all your friends the best with New Year nengajo. These postcards are a Japanese tradition, and Nanoblocks has added its own twist to them.

Normally nengajo are greeting cards in the vein of Western Christmas cards, but Nanoblocks has fashioned a set of nengajos out of [LEGO](https://www.trendhunter.com/trends/lego-lunar-new-year)-style blocks that can be built up into figurines of a lion dance mask (shishimai) or a ‘kadomatsu,' a traditional [New Year's decoration](https://www.trendhunter.com/trends/lunar-new-year-set) made of pine and bamboo and placed at the entrance of homes during the holidays.

These New Year nengajo are great gifts to mark the upcoming celebrations with and a great way to send out your well wishes to family and friends around the world with a little twist of personality. Get creative this New Year and send out these fun and innovative nengajo instead of the usual bottles of wine or champagne.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 34% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Lego-style Nengajo:** The use of LEGO-style blocks in New Year nengajo presents opportunities for creativity and personalization.
- **Collectible Figurines:** The transformation of nengajo into collectible figurines opens up possibilities for creating unique and memorable gifts.
- **Innovative Greeting Cards:** The introduction of Nanoblocks' twist on nengajo showcases the potential for reimagining traditional greeting cards with innovative designs.

### Who This Affects Most

- **Art and Craft Supplies:** The demand for LEGO-style blocks and creative materials for building nengajo figurines presents opportunities for the art and craft supplies industry.
- **Gift and Souvenir:** The collectible nature of the transformed nengajo cards creates new market opportunities within the gift and souvenir industry.
- **Stationery and Paper Goods:** The innovative twist on traditional greeting cards highlights the potential for the stationery and paper goods industry to explore unique card designs and concepts.

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