# Dragon-Inspired Luxury Skincare clé de peau Beauté Launches Its Happy Radiant New Year Campaign By Kalin Ned | Published 2024-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-year-campaign References: [cledepeau-beaute](https://www.cledepeau-beaute.com/sg/seasonal-gift.html) & [cledepeau-beaute](https://www.cledepeau-beaute.com/sg/21521_sg.html)  Many brands are embracing Lunar New Year Campaigns at the moment and the aesthetic is characterized by cheer and opulence. This is certainly the case for high-end skincare brand clé de peau which embraces The [Dragon](https://www.trendhunter.com/trends/year-of-the-dragoninspired1) as a symbol of powerful radiance. For its Lunar New Year campaign, the skincare brand collaborated with artist Xi Wen who drew on the key symbol of [clé de peau Beauté](https://www.trendhunter.com/trends/city-of-dreamlight) and "created a dragon inspired by the ancient Chinese key prototype "觿 (Xi)," which means intelligence." This stunning and intricate design is present throughout the packaging of clé de peau's Le [Sérum](https://www.trendhunter.com/trends/radiance-award) and a case part of the Radiant Cushion Foundation collection. The former is a popular formula by the brand that aims to awaken skin intelligence and act as a powerful illuminator that repairs and defends the skin. Image Credit: clé de peau ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 74% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Lunar New Year Campaigns:** Brands are embracing Lunar New Year Campaigns characterized by cheer and opulence. - **Dragon-inspired Skincare:** clé de peau Beauté collaborated with an artist to create a dragon-inspired design for its skincare products. - **Skin Intelligence Products:** clé de peau's Le Sérum aims to awaken skin intelligence and act as a powerful illuminator that repairs and defends the skin. ### Sectors Adopting This - **Luxury Skincare:** clé de peau Beauté is a high-end skincare brand that embraces the dragon as a symbol of powerful radiance. - **Art and Design:** clé de peau collaborated with artist Xi Wen to create a stunning and intricate dragon-inspired design for its packaging. - **Cosmetics:** clé de peau's Radiant Cushion Foundation collection features packaging with a dragon-inspired design. ## Related on Trend Hunter - [New Year-Inspired Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream-supreme.md) - [Luxury Skincare Holiday Collections](https://www.trendhunter.com/trends/luxury-skincare-holiday-collection.md) - [Empowering Cosmetics Campaigns](https://www.trendhunter.com/trends/lunar-new-year-2024.md) - [Parisian-Inspired Luxury Skincare Lines](https://www.trendhunter.com/trends/city-of-dreamlight.md) - [Dragon-Inspired Personal Care Collections](https://www.trendhunter.com/trends/year-of-the-dragoninspired1.md) - [Stunningly Extravagant High-End Beauty](https://www.trendhunter.com/trends/dreams-express.md) - [Lunar New Year Cosmetics](https://www.trendhunter.com/trends/year-of-the-dragon-3.md) - [Lunar New Year Serums](https://www.trendhunter.com/trends/lunar-new-year-serum.md) - [Celebratory Bathroom Collections](https://www.trendhunter.com/trends/lushs-limitededition-lunar-new-year-collection.md)