# Updated Sci-Fi Aircrafts The New X-Wing for 'Star Wars: Episode VII' is Revealed by J.J. Abrams By Meghan Young | Published 2014-07-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/new-xwing References: [theverge](http://www.theverge.com/2014/7/21/5921257/j-j-abrams-shows-off-an-x-wing-fighter-in-new-star-wars-episode-vii) & [starwars](http://www.starwars.com) In a video update from '[Star Wars](https://www.trendhunter.com/trends/cocacola-x-star-wars): Episode VII' director J.J. Abrams, the new X-Wing makes an impressive appearance. Speaking directly in front of it, which is only natural since he is on the set of the highly anticipated movie, Abrams talks about something a lot more important than the new X-Wing, although some of his words might simply go in one ear and out the next. With the new X-Wing as a great reason to play the video, Abrams hopes to end his Force for Change charity campaign with a bang. By donating, he is giving people a chance to not only be apart of the movie itself, but to also enjoy an advanced screening in their hometown with 20 friends a week before the movie hits theaters in December 2015. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Revived Sci-fi Franchises:** Disruptive innovation opportunity: Companies can capitalize on nostalgia by rebooting beloved science fiction franchises for new generations of fans. - **Crowdfunding Campaigns for Movie Promotion:** Disruptive innovation opportunity: Companies can leverage the power of crowdfunding to not only promote their movie, but also offer unique opportunities to fans. - **Highly Anticipated Film Releases:** Disruptive innovation opportunity: Companies can build excitement and buzz around new film releases through creative marketing tactics such as exclusive early screenings for fans. ### Sectors Adopting This - **Film Industry:** Disruptive innovation opportunity: Film studios can utilize unique marketing tactics like early screening promotions to increase box office revenue and engage with fans. - **Toy Industry:** Disruptive innovation opportunity: Toy companies can create merchandise based on revived sci-fi franchises to cater to nostalgic fans and new audiences. - **Crowdfunding Industry:** Disruptive innovation opportunity: Crowdfunding platforms can partner with major film studios to offer unique promotions and experiences for fans in exchange for donations. ## Related on Trend Hunter - [Sci-Fi Series-Themed Figures](https://www.trendhunter.com/trends/hasbro-3.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Subtly Sci-Fi Watch Designs](https://www.trendhunter.com/trends/star-wars-x-citizen-rebel-starfighter-boxed-set.md) - [Sci-Fi-Inspired Lenses](https://www.trendhunter.com/trends/ray-ban-star-wars.md) - [Sci-Fi Electric Vans](https://www.trendhunter.com/trends/volkswagen-van.md) - [Sci-Fi Film-Inspired Gaming Mouse](https://www.trendhunter.com/trends/g502-x-plus-millennium-falcon-edition.md) - [Sci-Fi Game Events](https://www.trendhunter.com/trends/star-wars-fortnite.md) - [Sci-Fi Gaming Chair Covers](https://www.trendhunter.com/trends/secretlab-star-wars.md) - [Thematic Sci-Fi Building Blocks](https://www.trendhunter.com/trends/ahsoka-lego-star-wars.md)