# Next-Gen Console Releases Microsoft is Revealing Its New Xbox Model By Daniel Johnson | Published 2019-06-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/new-xbox-model References: [hypebeast](https://hypebeast.com/2019/6/microsoft-xbox-project-scarlet-e3-conference-reveal) & [engadget](https://www.engadget.com/2019/06/09/microsoft-xbox-scarlett-details/) [Microsoft](https://www.trendhunter.com/trends/digital-xbox-series-x) announced its new Xbox model at E3 2019, the model's real name has not yet been released but the company is currently referring to it as Project Scarlett. This release will be paired with the next iteration of Halo, titled Halo Infinite, and will take place during the winter holiday season in 2020. Just like when Microsoft announced its [Xbox One X](https://www.trendhunter.com/trends/gaems-sentinel-pro-xp) in 2017, it didn't release the product's real name or show the design, instead, the announcement focused on the specs of the device. The new Xbox model will have an [AMD](https://www.trendhunter.com/trends/rog-xbox-ally) processor that was specifically designed for the device, the new processor will be four times as powerful as the one used on the previous Xbox model. Project Scarlett will also have a next-gen SSD, this will make the console approximately 40 times faster than other console models. Image Credit: Microsoft ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Next-gen Console Technology:** Disruptive innovation opportunity for IT hardware companies to create more powerful processors for gaming consoles. - **Increased Gaming Speed:** Disruptive innovation opportunity for internet service providers to cater to the increased speeds needed for gaming online. - **Games Collaborations with Hardware Releases:** Disruptive innovation opportunity game developers to collaborate with hardware manufacturers to create games specifically designed for cutting-edge gaming consoles. ### Who This Affects Most - **Information Technology:** Opportunity for IT hardware companies to release more powerful processors for gaming consoles. - **Internet Service Providers:** Opportunity for internet service providers to cater to the increased speed needs for gaming online. - **Video Game Development:** Opportunity for game developers to collaborate with hardware manufacturers to create games specifically designed for cutting-edge gaming consoles. ## Related on Trend Hunter - [Discless White Gaming Consoles](https://www.trendhunter.com/trends/digital-xbox-series-x.md) - [All-Digital Consoles](https://www.trendhunter.com/trends/digital-xbox-series.md) - [Home Gaming Console Updates](https://www.trendhunter.com/trends/xbox-home.md) - [Sleek Black-Tonal Game Consoles](https://www.trendhunter.com/trends/xbox-series.md) - [Strikingly Minimalist Gaming Consoles](https://www.trendhunter.com/trends/microsoft-xbox-series-s-1tb-carbon-black.md) - [Console-Backed Handheld Systems](https://www.trendhunter.com/trends/rog-xbox-ally.md) - [Gaming Company Production Initiatives](https://www.trendhunter.com/trends/xbox-series-x-production.md) - [Best-Selling Console Sequels](https://www.trendhunter.com/trends/nintendo-switch-2-1.md) - [Handheld Console Launches](https://www.trendhunter.com/trends/handheld-xbox.md)