# Tribal Wine Packaging New World Wine's 'Mask Spirit' Collection Celebrates Global Wine By Laura McQuarrie | Published 2014-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-world-wine References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/10/mask-spirit-collection-of-new-world.html) & [brandiziac](http://brandiziac.com/projects/mask-spirit-kollektsiya-vin-novogo-sveta) The [packaging developed](https://www.trendhunter.com/trends/chloe-wine-collection) for New World Wine was designed by the BRANDIZIAC agency, highlighting different kinds of wines from all over the world that are produced in [limited editions](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz). This includes wines from Chile, South Africa and New Zealand. As a whole, the wines have been grouped together as part of a collection called 'Mask Spirit,' and the elements on each bottle include references to ethnic masks, ceremonies and the ancient rituals of each region. As a result, it is described that "The consumption of wine in this collection seems regularly-daily or ceremonial ritual." Each wine has its own distinct personality, which is expressed on the front of the bottles with a [colorful mask](https://www.trendhunter.com/trends/victor-solomon), where a bottle of Cabernet looks very different from a Sauvignon Blanc. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 54% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cultural References in Packaging:** Businesses can create packaging designs that incorporate cultural references to elevate brand identity and create a unique customer experience. - **Limited Edition Collections:** Developing limited edition collections can create a sense of exclusivity and urgency among consumers, ultimately increasing brand loyalty. - **Distinctive Personality Representation:** Incorporating unique design elements for each product can help create a strong brand identity and differentiation in the market. ### Sectors Adopting This - **Wine & Spirits Industry:** The wine and spirits industry can leverage the power of creative packaging design to stay ahead of the competition, increase product desirability, and appeal to new markets. - **Consumer Packaged Goods Industry:** Consumer packaged goods brands can create limited edition collections that incorporate cultural references to create excitement among their consumers. - **Marketing and Advertising Industry:** The marketing and advertising industry can help businesses create unique branding and packaging strategies that tap into cultural references to stand out in the market. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Globally Sourced Natural Wines](https://www.trendhunter.com/trends/patagonia-provisions-wines.md) - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md)