# Accessible Website-Building Campaigns This New WordPress Bundle Helps Users Get the Most Out of It By Riley von Niessen | Published 2017-07-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/new-wordpress References: [mashable](http://mashable.com/2017/07/21/pay-what-you-want-for-wordpress-course/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#MMN7XMzKkaqH) & [shop.mashable](https://shop.mashable.com/sales/pwyw-2017-wordpress-bundle?utm_campaign=pwyw-2017-wordpress-bundle&utm_content=a0x1a000003Saym&utm_medium=referral&utm_pos=main&utm_source=mashable.com&utm_term=scsf-240365) Although making a basic website on [WordPress](https://www.trendhunter.com/trends/refoundry) is relatively simple for those who are at least a little computer savvy, moving past the basics can often be difficult without some help -- which is why a new WordPress bundle was devised. In order to make the educational packages more accessible to consumers, the company has initiated a "[Pay What You Want](https://www.trendhunter.com/trends/choose-a-price)" scheme that enables all users to get at least some of what's offered in the bundle for a cost they can afford. In order to maintain sales, the new WordPress bundle is promoted with average prices, which if beaten, allow a user to get all seven parts of the bundle instead of just a few. In addition, it features a competitive component that enters the top spenders into a giveaway. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### Key Themes Behind This Trend - **Pay-what-you-want Models:** Offering customizable pricing allows users to pay what they can afford, potentially increasing accessibility and engagement. - **Competitive Incentive Programs:** Incorporating giveaways for top spenders creates motivated consumer participation and enhances sales efforts. - **Comprehensive Educational Bundles:** Bundling multiple educational resources can deliver greater value and streamline the learning process for users. ### Where This Applies - **Digital Education:** Expanding affordable learning tools can democratize education and skill-building across various demographics. - **E-commerce:** Dynamic pricing strategies like pay-what-you-want can attract a wider range of consumers and promote inclusivity. - **Web Development:** Simpler access to comprehensive development resources can elevate user proficiency and drive innovation in website creation. ## Related on Trend Hunter - [Pay-What-You-Want Gaming Platforms](https://www.trendhunter.com/trends/paywhatyouwant-gaming-platform.md) - [Efficiency-Improved Custom Website Platforms](https://www.trendhunter.com/trends/custom-website-platform.md) - [Low-Code Site Builders](https://www.trendhunter.com/trends/refoundry.md) - [Startup Essentials Bundles](https://www.trendhunter.com/trends/the-app-toolkit.md) - [AI-Powered Business Website Builder](https://www.trendhunter.com/trends/business-website-builder.md) - [Website Starter Packs](https://www.trendhunter.com/trends/binge-island-website-starter.md) - [Productivity Template Bundles](https://www.trendhunter.com/trends/ultimate-notion-bundle.md) - [AI-Powered Website Builders](https://www.trendhunter.com/trends/bookipi.md) - [AI-Powered HMTL-First Editors](https://www.trendhunter.com/trends/grapes-studio.md)