# Hummingbird-Supporting Makeup The New Wet n Wild Line Raises Money for Climate-endangered Species By Riley von Niessen | Published 2018-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-wet-n-wild References: [popsugar](https://www.popsugar.com/beauty/Wet-n-Wild-Flights-Fancy-Collection-44773675) & [wetnwildbeauty](https://www.wetnwildbeauty.com/?lkmkldfgf) Consumers who are looking to stock up their vanities with some colorful palettes and staple products ahead of the summer can find all they need in the new Wet n Wild collection, which is dubbed 'Flights of Fancy.' On the box is the outline of a hummingbird, which references the brand's partnership with the Los Angeles Audubon Society, which saw Wet n Wild donate $10,000 to aid in habitat restoration for climate-endangered hummingbirds. Included in the Flights of Fancy collection are a range of eye shadow palettes, blushes, nail polishes, liquid eyeliners, lipsticks, glosses, setting sprays, and more. All of the products are completely cruelty free, and are $5 USD or less, making them accessible to a greater base of consumers. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cruelty-free Beauty:** Disruptive innovation opportunity: Develop innovative techniques and technologies to create affordable and high-quality cruelty-free beauty products. - **Cause-related Marketing:** Disruptive innovation opportunity: Create partnerships with nonprofit organizations to support a cause, enhancing brand image and attracting socially conscious consumers. - **Affordable Luxury:** Disruptive innovation opportunity: Introduce luxury beauty products at affordable prices to appeal to a wider range of consumers. ### Sectors Adopting This - **Beauty & Cosmetics:** Disruptive innovation opportunity: Leveraging sustainable and ethical practices to meet increasing consumer demand for cruelty-free and environmentally friendly beauty products. - **Nonprofit & Environmental Conservation:** Disruptive innovation opportunity: Collaborating with beauty brands to create cause-related campaigns that raise funds for environmental and animal welfare initiatives. - **Consumer Goods & Retail:** Disruptive innovation opportunity: Developing strategies to offer affordable luxury products that cater to price-conscious consumers without compromising on quality. ## Related on Trend Hunter - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Fundraising Bath Bombs](https://www.trendhunter.com/trends/limited-edition-bath-bomb.md) - [Charitable Cosmetic Duos](https://www.trendhunter.com/trends/blush-highlighter1.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Spooky Holiday Cosmetics](https://www.trendhunter.com/trends/wet-n-wild-beauty-x-disney.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md)