# Collaborative West Coast IPAs The 'Steely Jam' IPA Was Brewed By Beachwood Brewing & Urban Roots By Rahul Kalvapalle | Published 2023-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-west-coast-ipa References: [untappd](https://untappd.com/b/urban-roots-brewing-and-smokehouse-steely-jam/4621783) & [shop.beachwoodbrewing](https://shop.beachwoodbrewing.com/collections/beachwood-brewing/products/steely-jam-case-6-x-4pk-16oz-cans)  [Beachwood Brewing](https://www.trendhunter.com/trends/beachwood-brewing), an independent brewery that has been delighting craft beer lovers ever since its inception back in 2011, has teamed up with [Urban Roots](https://www.trendhunter.com/trends/levis-x-urban-research) to offer up a delicious new collaborative IPA that doesn't shy away from considerable use of hops. The 'Steely Jam' [West Coast](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas) IPA makes use of a trio of different varieties of hops that include the well-known Strata, Mosaic Cryo and Mosaic variants, which work in concert with each other to provide a hoppy and eminently recognizable flavor profile. Canadian Pilsner malt is used that lends a unique character to the beer, which comes in at 7.1 percent ABV (alcohol by volume) and 60 IBUs (International Bitterness Units). This collaborative IPA is available in four-packs of 16-ounce cans for a price of $15.99. Image Credit: Beachwood Brewing ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 8% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Craft Beers:** The trend of craft breweries collaborating with one another to create unique and innovative beer flavors. - **Hazy Ipas:** The trend of IPAs with a hazy appearance and juicy, fruity flavors rather than the traditional hop bitterness. - **Canned Craft Beers:** The trend of craft beers being canned for convenience and portability. ### Sectors Adopting This - **Craft Beer Industry:** This trend presents opportunities for craft breweries to collaborate and innovate, creating new and unique beer experiences for consumers. - **Packaging Industry:** As more craft beers are being canned, there is a growing need for sustainable and functional packaging options that maintain the beer's quality. - **Hospitality Industry:** Collaborative brews and unique beer flavors present opportunities for bars, restaurants, and breweries to provide differentiated experiences for customers and increase sales. ## Related on Trend Hunter - [Cosmic Collaborative Beers](https://www.trendhunter.com/trends/collaborative-beer.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/hopheavy-double-ipas.md) - [Masterfully Crafted IPAs](https://www.trendhunter.com/trends/west-coast-ipa1.md) - [No-Nonsense Northwest IPAs](https://www.trendhunter.com/trends/delicious-ipa.md) - [Trailblazing West Coast IPAs](https://www.trendhunter.com/trends/west-coast-ipas.md) - [Rejuvenated West Coast IPAs](https://www.trendhunter.com/trends/rejuvenated-west-coast-ipa.md) - [Quintuple-Hopped Imperial IPAs](https://www.trendhunter.com/trends/imperial-ipas.md) - [Aromatic West Coast IPAs](https://www.trendhunter.com/trends/aromatic-west-coast-ipa.md) - [Dry-Hopped Double IPAs](https://www.trendhunter.com/trends/dryhopped-double-ipa.md)