# Virtual Shoe Fitting Adidas Lets You Test Shoes Without Trying Them On By Nisara | Published 2007-03-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/new-way-of-shoe-fitting-no-hand-needed-by-adidas References: [gizmag](http://www.gizmag.com/go/6933/) At [Adidas](https://www.trendhunter.com/trends/indian-shopping-app) shop on the Avenue des Champs Elysees, customers are enjoyed the new way of [shoe fitting](https://www.trendhunter.com/trends/google-shopping). With the new technologies, customers don't have to take off their shoes. Just standing in front of a [virtual mirror](https://www.trendhunter.com/trends/ai-virtual-try-on), customers can browse a variety of models and colors by simply pointing at products on a computer screen. A camera will capture the customer's feet and legs and show them as a video scene on the monitor. Then the various shoe models are inserted into the picture. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Virtual Shoe Fitting:** Disruptive innovation opportunity: Integrate virtual reality technology into the shoe buying experience, allowing customers to try on and customize shoes without leaving their homes. - **Augmented Reality Shopping:** Disruptive innovation opportunity: Develop mobile apps or in-store installations that use augmented reality to overlay virtual shoe models on customers' feet, providing a more interactive and immersive shopping experience. - **AI-powered Recommendation Systems:** Disruptive innovation opportunity: Implement artificial intelligence algorithms to analyze customer preferences, past purchases, and style preferences to provide personalized shoe recommendations, enhancing the shopping experience and increasing customer satisfaction. ### Where This Applies - **Retail:** Disruptive innovation opportunity: Embrace virtual shoe fitting technologies to enhance the in-store shopping experience and attract tech-savvy customers. - **E-commerce:** Disruptive innovation opportunity: Integrate virtual shoe fitting software into online platforms, enabling customers to virtually try on shoes before making a purchase, reducing the risk of returns and increasing online sales. - **Technology:** Disruptive innovation opportunity: Develop and offer virtual shoe fitting solutions as a service to other retailers, providing a new revenue stream in the technology industry. ## Related on Trend Hunter - [Virtual Heel Try-Ons](https://www.trendhunter.com/trends/heel-try-on.md) - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [AI-Powered Shoe Scanners](https://www.trendhunter.com/trends/aetrex.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [AI Fashion Tools](https://www.trendhunter.com/trends/virtualfit.md)