# Surfer Girl Editorials The 'New Wave' Marie Claire UK July 2010 Shoot is Wet and Wild By Annie Ho | Published 2010-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-wave-marie-claire-uk-july-2010 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/06/editorial-the-new-wave.html) & [marieclaire](http://www.marieclaire.co.uk/) Fashion magazines are really jumping on the [summer-loving beach bandwagon](https://www.trendhunter.com/trends/new-swim-collection) this season, and the 'New Wave' Marie Claire UK July 2010 is the latest example of this phenomenon. The theme of this editorial spread may be [beach beauty](https://www.trendhunter.com/trends/summer-dreaming-collection), but it stands out from others we've seen recently due to its focus on [surfing](https://www.trendhunter.com/trends/pacific-collection). The 'New Wave' Marie Claire UK July 2010 issue was shot by photographer Yu Tsai and has model Elsa Hosk looking gorgeous as ever. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Beach Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly beachwear lines to meet the growing demand for environmentally conscious fashion. - **Surfing Culture:** Disruptive innovation opportunity: Create interactive surfing apps or virtual reality experiences to provide a realistic and immersive surfing experience for enthusiasts who don't have access to ocean waves. - **Outdoor Fitness:** Disruptive innovation opportunity: Design wearable technology specifically for outdoor activities like surfing, providing real-time performance feedback and enhancing the overall surfing experience. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Implement 3D printing technology to enable customizable and on-demand production of beachwear, allowing for unique designs and reduced waste. - **Photography:** Disruptive innovation opportunity: Develop underwater drones or advanced waterproof camera systems to capture stunning surfing shots from unconventional angles, pushing the boundaries of surf photography. - **Technology:** Disruptive innovation opportunity: Explore the use of artificial intelligence and machine learning algorithms to analyze wave patterns and provide surfers with personalized recommendations for optimal surfing conditions. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Coastal-Inspired Activewear Launches](https://www.trendhunter.com/trends/set-actives-new-drop.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md)