# Quilted New Wave Bags Louis Vuitton Creates a Chromatic Wavy Design for Its Fashionable Purse By Kalin Ned | Published 2018-07-18 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/new-wave-bag References: [luxurylaunches](http://luxurylaunches.com/fashion/ll-armcandy-of-the-week-louis-vuitton-new-wave.php) & [marieclaire.au](https://www.marieclaire.com.au/louis-vuitton-new-wave-bag) [Louis Vuitton's](https://www.trendhunter.com/trends/flower-bouquet-bag) latest collection of New Wave bags channels a highly detailed silhouette and a music movement from the 1980s. The design is eclectic and noticeable as it includes a stylishly quilted wavy exterior and a chain strap. The retro aesthetic is cleverly communicated through the shape and elemental embellishments. The fashion house subtly double-brands its chic product with a centered LV stamp and a playful 'Vuitton' lettering in a [rainbow colors scheme](https://www.trendhunter.com/trends/monogramheavy-bags). The latter is a removable element that satisfies consumer preferences or outfit limitations. The New Wave bags come in four distinct nuances — Smoothie Pink, Malibu Green, Snow, Ecarlate and Noir. In addition, the fashion house makes its offerings available "in PM and MM sizes, as well as [...] a tote bag." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Quilted Wave Design:** The highly detailed quilted wave design in Louis Vuitton's New Wave bags offers an opportunity for disruptive innovation in the fashion industry. - **Retro Aesthetic:** The retro aesthetic infused in the New Wave bags creates an innovative opportunity to tap into the nostalgia trend and target consumers seeking vintage-inspired fashion. - **Customizable Elements:** The inclusion of removable elements, such as the rainbow colors 'Vuitton' lettering, presents an opportunity for disruptive innovation, allowing consumers to personalize their bags based on preferences or outfit choices. ### Who This Affects Most - **Fashion:** The fashion industry can leverage the unique quilted wave design of Louis Vuitton's New Wave bags to create disruptive trends and attract fashion-forward consumers. - **Accessories:** The accessories industry can explore the retro aesthetic and customizable elements of the New Wave bags to offer innovative and personalized products to consumers. - **Luxury Goods:** Luxury goods industries can embrace the vintage-inspired design and customizable elements of the New Wave bags to cater to affluent consumers seeking unique and exclusive fashion accessories. ## Related on Trend Hunter - [Bouquet-Themed Luxury Bags](https://www.trendhunter.com/trends/flower-bouquet-bag.md) - [Remixed Monogrammed Collections](https://www.trendhunter.com/trends/lv-remix.md) - [Elevated Heritage-Inspired Metropolitan Bags](https://www.trendhunter.com/trends/express-handbag.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md) - [Lobster-Shaped Luxury Bags](https://www.trendhunter.com/trends/lobster-bag.md) - [Chocolate-Crafted Intricate Luxe Bags](https://www.trendhunter.com/trends/egg-bag.md) - [Chrome Bottle-Attached Luxe Bags](https://www.trendhunter.com/trends/biker-messenger.md) - [Architectural Luxury Handbags](https://www.trendhunter.com/trends/louis-vuitton-x-frank-gehry.md) - [Unique Leather Accessory Designs](https://www.trendhunter.com/trends/monogram-sports-collection.md)