# Belgian Waffle Breakfast Sandwiches Tim Hortons Just Launched a New Waffle Breakfast Sandwich By Katherine Pendrill | Published 2022-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-waffle-breakfast-sandwich References: [chewboom](https://www.chewboom.com/2022/09/07/tim-hortons-debuts-new-waffle-breakfast-sandwich/)  [Tim Hortons](https://www.trendhunter.com/trends/maple-bacon-breakfast-sandwiches) is making your breakfast drinks come true with the launch of its new Waffle Breakfast Sandwich in the U.S.. A delicious combination of sweet and savory flavors, Tim Hortons' new breakfast sandwich is the ultimate morning meal. The dish features your choice of sizzling bacon or sausage, a slice of American cheese, and a freshly cracked egg, all sandwiched between two crispy maple-flavored Belgian waffles. As some eagle-eyed fans may remember, this is not the first time Tim Hortons has launched a [savory-sweet breakfast sandwich](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles). The brand actually launched a [Belgian Waffle Breakfast Sandwich](https://www.trendhunter.com/trends/chicken-waffles-sandwich) several years ago with similar ingredients, however, there was an omelet patty in place of a freshly cracked egg. The new Waffle Breakfast Sandwich is available now for a limited time. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 45% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sweet-savory Blend:** Opportunities to innovate in creating combinations of sweet and savory flavors in breakfast dishes. - **Alternative Bread Choices:** Exploration of alternative bread options for breakfast sandwiches, such as waffles, for a unique twist on classic breakfast flavors. - **Limited Time Offerings:** Creation of limited time offerings to pique customer's curiosity and drive traffic to stores or websites. ### Sectors Adopting This - **Fast Food:** Fast food chains can explore innovative breakfast menu items to set themselves apart from competitors and attract more customers. - **Cafes:** Cafes can experiment with sweet-savory blends and alternative bread choices for breakfast sandwiches and pastries to appeal to a wide range of tastes. - **Food and Beverage Retail:** Food and beverage retailers can take advantage of the limited time offer trend to introduce new breakfast products and promote them through marketing and social media campaigns. ## Related on Trend Hunter - [Maple Bacon Breakfast Sandwiches](https://www.trendhunter.com/trends/maple-bacon-breakfast-sandwiches.md) - [Everything Bagel Spice Sandwiches](https://www.trendhunter.com/trends/tim-hortons-breakfast-sandwiches.md) - [Smoked Honey Breakfast Sandwiches](https://www.trendhunter.com/trends/smoky-honey-bacon-breakfast-sandwiches.md) - [Value-Focused Breakfast Menus](https://www.trendhunter.com/trends/waffle-breakfast-sandwich.md) - [Cheeseburger-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/sausage-bacon-deluxe.md) - [Lunch-Inspired QSR Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-blt.md) - [Breakfast Croissant BLT Sandwiches](https://www.trendhunter.com/trends/wendys-egg-blt.md) - [Meat-Free Cafe Sandwiches](https://www.trendhunter.com/trends/tim-hortons-harvest-sandwiches.md) - [Everything Bagel-Seasoned Toasts](https://www.trendhunter.com/trends/new-avocado-toast.md)