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# Frayed Rap Group Shirts
These New VLONE Shirts Were Designed by A$AP Rocky and A$AP Bari

By Riley von Niessen | Published 2016-11-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/new-vlone
References: [hypebeast](http://hypebeast.com/2016/11/vlone-limited-edition-blackout-friends) & [vlone.co](https://vlone.co/collections/all)

VLONE, a fashion label that was founded by some of the A$AP Mob's most prominent members, recently updated its offerings with a selection of exclusive new [VLONE apparel](https://www.trendhunter.com/trends/uniqlo-x-babymonster).

Like the clothing that it has put out in the past, VLONE's latest pieces include a large letter "V" on the back, while the front boldly states "FRIENDS." Both the crewneck and the tee come in black and gray -- with the latter making up the statement graphics. While the t-shirt is simple in appearance, the [crewneck has a frayed hem](https://www.trendhunter.com/trends/neighborhood-x-chito) for a more rugged appearance.

Both are made from 100% cotton and are available for a limited time only. Although the new VLONE clothing has a high price tag, A$AP Mob fans are willing to spend for the status that's associated with it.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 39% | Activity: 21% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion Label Collaborations:** Opportunity for fashion labels to collaborate with music groups and artists to create unique and exclusive apparel offerings.
- **Rugged Clothing Aesthetics:** Opportunity for fashion labels to incorporate frayed and rugged details into their clothing for a more unique and bold look.
- **Limited Time Offerings:** Opportunity for fashion labels to create exclusive and limited time offerings, appealing to customers desire for scarcity and exclusivity.

### Sectors Adopting This

- **Fashion:** Fashion industry can collaborate with music groups for unique and exclusive clothing offerings, while incorporating rugged and frayed details for a more unique look.
- **Music:** Music industry can collaborate with fashion labels to create unique apparel offerings for their fans.
- **Marketing:** Marketing industry can leverage the appeal of limited time offerings in creating marketing campaigns and promotions.

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