# Perforated Logo Tennis Shoes The New Vetements' Sneakers Feature Perforated Branding By Ell Smith | Published 2017-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-vetements-sneaker References: [highsnobiety](https://www.highsnobiety.com/p/vetements-stan-smith-sneaker-buy/) & [vetementswebsite](http://vetementswebsite.com) Sneaker heads are in for a surprise in the upcoming months, as the new Vetements sneakers offer wearers a stylish shoe with a silhouette that bares a resemblance to the iconic [Stan Smith sneaker](https://www.trendhunter.com/trends/clot-stan-smith-beaded). The white shoe features a red heel tab that offers a boast of color, making for a piece that's sure to turn heads. Most notably, however, is the shoe's [perforated design](https://www.trendhunter.com/trends/perforated-flats), which covers the entire shoe with the Vetements text. The shoe is comprised of a [high-quality leather](https://www.trendhunter.com/trends/viv-on-the-run), resulting in a shoe that was built with longevity and comfort in mind. The new Vetements sneaker was introduced as part of the brand's Spring/Summer 2018 line and is expected to be released shortly. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Perforated Design:** The trend of incorporating perforated designs in shoes has potential for disruptive innovation in the footwear industry. - **Brand Logo Sneakers:** The trend of incorporating brand logos into sneaker designs presents an opportunity for disruptive innovation in the fashion industry. - **Minimalist Silhouettes:** The trend of using minimalist silhouettes in footwear design could be a disruptive innovation opportunity for the athletic shoe industry. ### Sectors Adopting This - **Footwear:** The footwear industry has the opportunity to innovate by incorporating unique designs like perforated details or brand logos into their products. - **Fashion:** The fashion industry has the opportunity to innovate by incorporating unique design details like perforated logos into their apparel and accessory lines. - **Athletic Apparel:** The athletic apparel industry could innovate by combining minimalist silhouettes with high-quality materials to create comfortable yet stylish workout gear. ## Related on Trend Hunter - [Hand-Stitched Artisanal Sneakers](https://www.trendhunter.com/trends/sashiko-gals-1.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Sophisticated Monotonal Footwear](https://www.trendhunter.com/trends/stan-smith-freizeit.md) - [Detail-Forward Shoe Collabs](https://www.trendhunter.com/trends/clot-stan-smith-beaded.md) - [Vibrant Luxurious Panelling Sneakers](https://www.trendhunter.com/trends/yellow-orbit.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Vibrant Rugged Skate Sneakers](https://www.trendhunter.com/trends/vans-varsity-collection.md) - [Monochromatic Slim Leather Sneakers](https://www.trendhunter.com/trends/mostro-sneaker-1.md) - [Chic Perforated Flats](https://www.trendhunter.com/trends/perforated-flats.md)