# Leafy Green-Infused Burgers The New Veggie Shack Features a Veggie Patty Made with Real Greens By Katherine Pendrill | Published 2020-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-veggie-shack References: [fastfoodpost](https://www.fastfoodpost.com/shake-shack-launches-new-veggie-shack-at-select-locations/) While many fast food brands have teamed up with [Impossible Foods](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich) or [Beyond Meat](https://www.trendhunter.com/trends/beyond-stack-burger) to create vegan burger patties, [Shake Shack](https://www.trendhunter.com/trends/shake-shack-veg-out-picnic-kit) has developed its own patty to use in its new Veggie Shack burger. The new Veggie Shack burger is the latest Shack Shack menu innovation, however, it's only available for a limited time at select Shake Shack locations in California, Kentucky, New York, New Jersey, Texas, and Ohio. The new burger is a unique offering made with a veggie patty that contains a blend of real leafy greens, grains, and herbs. The veggie patty is then topped with avocado, tomatoes, shredded lettuce, and tangy mayo, all served on a wheat bun. While the mayo means this dish isn't quite vegan-friendly, it's still a great option for anyone looking for a meat-free burger. Image Credit: Shake Shack ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Alternatives:** The rise of plant-based meat alternatives is creating opportunities for fast food brands to develop innovative and unique veggie-based burger patties. - **Regional Menu Offerings:** Limited-time regional menu offerings provide fast food chains with the opportunity to experiment with new and unique burger flavors. - **Sustainable Fast Food:** As consumers become more conscious about their environmental impact, incorporating leafy greens into fast food burgers presents an opportunity for sustainability-focused innovation. ### Industries Being Reshaped - **Fast Food Chains:** Fast food chains can explore collaboration with food tech companies to develop innovative and delicious plant-based burger options. - **Agriculture and Farming:** The demand for leafy greens and other plant-based ingredients in fast food burgers creates new opportunities for farmers and suppliers. - **Food Packaging:** With the rise of sustainable fast food options, there is increasing potential for disruptive innovations in eco-friendly packaging materials for takeout meals. ## Related on Trend Hunter - [Plant-Based Picnic Packs](https://www.trendhunter.com/trends/shake-shack-veg-out-picnic-kit.md) - [Jackfruit-Based Smash Burgers](https://www.trendhunter.com/trends/plantbased-classic-smash-burger.md) - [Deluxe Triple-Bun Burgers](https://www.trendhunter.com/trends/big-shack-burger.md) - [Black Bean Burger Patties](https://www.trendhunter.com/trends/actual-veggies-black-bean-patty.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [High-Quality Plant-Based Burgers](https://www.trendhunter.com/trends/jack-annies-plantbased-burgers.md) - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md)