# Children's Book-Inspired Beers The New Vault City Marvellous Liquids Range Has Four Expressions By Michael Hemsworth | Published 2026-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-vault-city-marvellous-liquids References: [scottishgrocer](https://scottishgrocer.co.uk/2026/05/01/vault-city-dials-up-sour-tastes-with-marvellous-liquids-range/) & [vaultcity](https://vaultcity.co.uk/)  The new [Vault City](https://www.trendhunter.com/trends/vault-city-iron-brew) [Marvellous](https://www.trendhunter.com/trends/swizzels-marvellous-mallows-drumstick) [Liquids](https://www.trendhunter.com/trends/vault-city-marvellous-liquids) range has been debuted by the brand as a series of limited time offerings that are inspired by the classic book Charlie and the Chocolate Factory to catch the attention of kids-at-heart. The beers come in four varieties that each boast an unexpectedly whimsical taste and branding as a nod to the unorthodox world of Willy Wonka himself. The range features the Splendiferous Slime, Face Froster, Numbing Nectar and Brainmelting Fluid, which are each inspired by candy store flavor experiences. The stand-out product in the range is the Splendiferous Slime, which has an ultra-sour taste with a slime-like texture to truly set it apart from the competition. Co-Founder Steven Smith-Hay commented on the new Vault City Marvellous Liquids range saying, "We wanted to take everything people loved about Marvellous Liquids and turn it up. More texture, more intensity and more of those unexpected sensory moments. This range is exactly what Vault City is all about. Pushing boundaries and having fun with flavour, whether that’s something slime-thick, face-scrunchingly sour or completely unexpected on the palate." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 22% | Activity: 12% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-driven Adult Products:** Products that evoke childhood memories through references to classic stories create space for novel premium offerings that blend familiarity with adult tastes. - **Texture-focused Beverages:** Unconventional mouthfeel elements like slime-thick or fizzy-creamy textures are redefining sensory expectations in drinks and opening paths to radically different product experiences. - **Crossover Confectionery-flavored Alcohol:** Alcoholic beverages infused with candy and dessert flavor profiles are blurring category lines and enabling entirely new hybrids between spirits, beer and sweets. ### Sectors Adopting This - **Craft Brewing:** Small-batch breweries experimenting with intense flavors and novel textures can disrupt mainstream beer by attracting consumers seeking theatrical and experiential drinking occasions. - **Confectionery and Snacks:** Snack makers extending into alcohol-adjacent flavors could redefine product portfolios through cross-category taste innovations that challenge traditional consumption contexts. - **Brand Licensing and Collaborations:** Licensing beloved literary or nostalgic IP for adult-targeted products presents opportunities to transform brand partnerships into high-margin, experience-driven lines. ## Related on Trend Hunter - [Viral Chocolate Pastry Stouts](https://www.trendhunter.com/trends/vault-city-dubaistyle-chocolate-pistachio.md) - [Musical Cafe Drink Ranges](https://www.trendhunter.com/trends/pop-bottle-wicked-for-good.md) - [Soda-Inspired Beer Ranges](https://www.trendhunter.com/trends/vault-city-iron-brew.md) - [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md) - [Fair Food-Inspired Chocolate Ranges](https://www.trendhunter.com/trends/fair-foods.md) - [Fantastical Sour Beer Collections](https://www.trendhunter.com/trends/vault-city-marvellous-liquids.md) - [Boldly Flavored Cider Ranges](https://www.trendhunter.com/trends/kopparberg-sweet-vintage.md) - [Collaboration Fruit Juice Candies](https://www.trendhunter.com/trends/vimto-jazzies.md) - [Candy Bar-Inspired Stouts](https://www.trendhunter.com/trends/vault-city-nitro-mini-mrs.md)