# Holographic Liquid Lipsticks Too Faced is Gearing Up to Offer a New Unicorn Tears Lipstick Shade By Riley von Niessen | Published 2017-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-unicorn-tears References: [hypebae](https://hypebae.com/2017/6/too-faced-unicorn-tears-melted-latex-lipstick) & [toofaced](https://www.toofaced.com/?gclid=CMun7--DvtQCFd2EswodKhIFsg) To give consumers who were appreciative of its iridescent 'La Crème' lipstick, Too Faced launched a new Unicorn Tears shade in its 'Melted Latex' formula. In order to ensure a [long-lasting shine](https://www.trendhunter.com/trends/perfect-diarys-readme-lips), Too Faced's Melted Latex formula is said to have a buildable honey-like texture that gives it an eye-catching finish that lasts for hours. Unlike many of the other [liquid lipsticks](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains) that are on the market, the Melted Latex formula won't dry out the lips or move around throughout the day, making for a comfortable finish that consumers don't have to stress over. Although the new Unicorn Tears lipstick looks great on its own, it can alternatively be layered over [more pigmented shades](https://www.trendhunter.com/trends/pure-color-melton-glosstick) for a truly mystical aesthetic. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Iridescent Lip Products:** There is an opportunity for brands to develop innovative lip products with iridescent finishes to appeal to consumers. - **Long-lasting Liquid Lipsticks:** Brands can explore creating liquid lipsticks with a buildable, long-lasting formula to cater to consumers' desire for all-day wear. - **Layerable Lipstick Shades:** The trend of layering lipstick shades opens up opportunities for brands to create unique and customizable lip looks. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can develop and market innovative lip products with holographic and long-lasting features. - **Beauty:** In the beauty industry, there is potential for brands to capitalize on the trend of layering lipstick shades and offer a range of customizable options. - **Fashion:** The fashion industry can incorporate holographic liquid lipsticks into runway makeup looks to create avant-garde and cutting-edge beauty trends. ## Related on Trend Hunter - [Jewelry-Inspired Lip Gloss](https://www.trendhunter.com/trends/bauble-gloss-ring.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Alluring Plump Gloss Sets](https://www.trendhunter.com/trends/charmed-life-set.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md) - [Long-Lasting Lip Glosses](https://www.trendhunter.com/trends/perfect-diarys-readme-lips.md) - [Soft-Focused Pillowy Lipsticks](https://www.trendhunter.com/trends/cloud-whip-blurring.md) - [Pigmented Lip-Conditioning Products](https://www.trendhunter.com/trends/pure-color-melton-glosstick.md)