# Unicorn-Inspired Bakery Cakes Starbucks China is Selling an Adorable New Unicorn Cake By Katherine Pendrill | Published 2024-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-unicorn-cake References: [soranews24](https://soranews24.com/2024/07/16/starbucks-releases-a-cute-frappuccino-and-unicorn-cake-but-not-in-japan/) & [econotimes](https://www.econotimes.com/Starbucks-Launches-Adorable-Frappuccino-and-Unicorn-Cake-in-China-Not-Japan-1681856)  Starbucks China is rolling out an adorable new menu, which includes several Frappuccinos and a new Unicorn Cake. Perfect for the summer season, Starbucks China will be serving up two tasty new Frappuccinos alongside some limited-edition bakery treats. The first of the new Frappuccinos is the Strawberry Coconut Frappuccino, which boasts a creamy blend of fruit and whipped cream, along with tropical coconut flavors. On the other hand, the new Belgian Chocolate Frappuccino boasts rich chocolate notes and a creamy texture. Finally, there's the new Unicorn Cake, which boasts a pretty unicorn decoration on top, a moist sponge cake base, and either yogurt, plum, or taro filling inside. All of the new drinks and bakery items appear to be exclusive to Starbucks China. Image Credit: EconoTimes; Starbucks China ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 23% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Unicorn-themed Products:** Unicorn-inspired offerings capture consumer interest with their visually appealing aesthetics and whimsical designs. - **Limited-edition Offerings:** Scarcity and exclusivity drive demand for unique products, encouraging frequent consumer visits and purchases. - **Fusion Flavors in Beverages:** Blending different regional tastes into drinks, such as tropical coconut with strawberry, appeals to diverse flavor preferences. ### Sectors Adopting This - **Bakery:** Incorporating playful and themed designs into baked goods can significantly boost market appeal and consumer engagement. - **Beverage Industry:** Innovative flavor blends and limited-time offers can drive repeat purchases and sustain customer interest. - **Food and Beverage Retail:** Exclusive product releases generate buzz and attract customers seeking novel and unique dining experiences. ## Related on Trend Hunter - [Decadent Coffee-Dessert Drinks](https://www.trendhunter.com/trends/chocolate-and-strawberry-beverages.md) - [QSR Pineapple Cream Cakes](https://www.trendhunter.com/trends/pineapple-cloud-cake.md) - [Secret Christmas Cakes](https://www.trendhunter.com/trends/starbucks-christmas-cakes.md) - [Chocolate-Flavored Coffee Drinks](https://www.trendhunter.com/trends/starbucks-3.md) - [Throwback Festival Beverages](https://www.trendhunter.com/trends/starbucks-unicorn-frappuccino.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Spring Menu Debuts](https://www.trendhunter.com/trends/ube-coconut-line.md) - [Crunchy Ube Beverages](https://www.trendhunter.com/trends/summer-starbucks-beverage.md) - [Seasonal Strawberry-Themed Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-menu.md)