<!-- canonical: https://www.trendhunter.com/trends/new-undercover -->
<!-- robots: noindex -->

# Fictitious Band Streetwear
This new UNDERCOVER Collection Celebrates CAN and PUNK FLOYD

By Riley von Niessen | Published 2017-05-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-undercover
References: [hypebeast](https://hypebeast.com/2017/5/undercover-records-can-punk-floyd-merch) & [undercoverism](http://www.undercoverism.com/?ghvh)

Recently, a new UNDERCOVER collection was launched, which makes the Japanese designer brand out to be a record label that's promoting the merchandise of a band that's known as PUNK FLOYD -- an obvious parody of English rock band [Pink Floyd](https://www.trendhunter.com/trends/quickliner-for-lips), as well as CAN, a German band.

All of the fictional band merchandise makes use of vivid colorways that instantly attracts the attention of viewers -- with hues like sky blue, crimson red, and bright yellow marking the fabrics, while contrasting graphics decorate them. Included in the new UNDERCOVER collection are hoodies, long-sleeve shirts, tees, jackets, festival-ready waist bags, and various merchandise accessories like band posters, vinyl records, and stickers. With this, the new UNDERCOVER collection takes advantage of the hype surrounding [designer music merchandise](https://www.trendhunter.com/trends/blackpink-and-fragment) in a unique way.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 83% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Designer Band Merchandise:** The trend of designer fashion brands creating merchandise for fictional or real music bands opens up opportunities for innovative collaborations and promotional campaigns.
- **Parody Branding:** The use of parody branding in fashion collections allows brands to create unique, attention-grabbing designs while tapping into pop culture references that resonate with their target audience.
- **Festival-ready Fashion:** As music festivals become more popular and fashion-forward, there is a growing demand for clothing and accessories that are both stylish and practical for outdoor events.

### Industries Being Reshaped

- **Fashion Industry:** Fashion brands can explore opportunities to collaborate with musicians or create their own fictional music bands, using music-themed merchandise to tap into the growing trend of designer band merchandise.
- **Music Industry:** Music labels and artists can leverage parody branding and fashion collaborations as a way to expand their fan base and monetize their image beyond traditional music distribution channels.
- **Outdoor Event Industry:** Companies that cater to the needs of music festival attendees can explore opportunities to partner with fashion brands and offer festival-ready merchandise that combines fashion and functionality.

## Related on Trend Hunter

- [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md)
- [Monochromatic Mascot-Themed Collections](https://www.trendhunter.com/trends/undercover-3.md)
- [Collaborative Technical Apparel Capsule](https://www.trendhunter.com/trends/undercover-and-the-north-face.md)
- [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)
- [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)
- [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md)
- [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md)
- [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md)
- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)