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# Sporty Seasonal Streetwear
The New Undefeated Collection is Modeled by D Savage

By Riley von Niessen | Published 2016-11-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-undefeated
References: [highsnobiety](http://www.highsnobiety.com/2016/11/10/undefeated-holiday-2016-collection) & [undefeated](http://undefeated.com/)

For its 2016 Holiday series, a new Undefeated collection was released. In an effort to spotlight some of its most eye-catching pieces, the label employed LA-based rapper D Savage to be the muse of its lookbook.

Most prominently, the styles draw from [popular 1990s sportswear](https://www.trendhunter.com/trends/marty-supreme) for inspiration -- recreating the classic cuts for a unique look that's been popular in streetwear as of late. To further highlight this point of origin, D Savage is lensed with a vintage tone -- with subdued colors and a [casual urban vibe](https://www.trendhunter.com/trends/when-the-smoke-clears-collection) portrayed in the images.

In addition to [sweats and track-style pieces](https://www.trendhunter.com/trends/reigning-champ-fw24-collection), the new Undefeated collection includes branded hockey jerseys, camouflage pants, crewnecks, varsity jackets and more -- compiling a highly wearable menswear selection.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 77% | Activity: 41% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Sportswear-inspired Streetwear:** Business professionals can explore innovative ways to fuse vintage sportswear style with modern street clothing design.
- **Celebrity-modeled Lookbooks:** Entrepreneurs can consider collaborating with high-profile personalities to market their clothing collections.
- **Athletic-style Menswear:** Fashion marketers can target younger male consumers by incorporating sportswear elements into their clothing lines.

### Where This Applies

- **Apparel Design:** Apparel designers can create menswear collections that are inspired by vintage sportswear designs and feature athletic-style elements.
- **Celebrity Endorsements:** Marketing agencies can launch influencer marketing campaigns to promote clothing collections, by partnering with celebrity influencers and releasing high-quality lookbooks.
- **Streetwear Fashion:** Fashion entrepreneurs can explore the streetwear fashion market by designing and marketing clothing lines that are popular among the younger male demographic.

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