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# Historic Artwork Typography
Oded Ezer Unveils New Typography with a Show at the Virtrina Gallery

By Vasiliki Marapas | Published 2015-01-06 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/new-typography
References: [fastcodesign](http://www.fastcodesign.com/3040429/type-made-from-fragments-of-famous-artworks?partner) & [odedezer](http://odedezer.com/)

Wacky Israeli typographer Oded Exer is back with 'Practical Particles,' a showcase of new [typography](https://www.trendhunter.com/trends/orma-chair) that he's [exhibiting at the Vitrina Gallery](https://www.trendhunter.com/trends/design-miami-2024) of the Holon Institute of Technology in Israel.

Exer borrows fragments from [classic pieces of artwork](https://www.trendhunter.com/trends/hofa-gallery), such as the Mona Lisa, Van Gogh's self-portrait and the Girl With A Pearl Earring, in order to create an eccentric, one-of-a-kind typeface. Mona Lisa's index finger, for instance, is multiplied in the shape of a V, while Van Gogh's mustache is aggregated to form a hairy T. Meanwhile, the typeface for Vermeer's 'Girl With A Pearl Earring' is "all eyes," creating a hypnagogic effect that's pretty disturbing (with a capital D -- get it??).

All in all, Exer's "typographic mutations," as they are described by exhibition curator Reuven Givati, are absolutely riveting.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 46% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Artwork-inspired Typography:** Creating unique typefaces from fragments of classic art pieces.
- **Eccentric Typographic Mutations:** Developing striking and unusual typography that captures attention.
- **Hypnagogic Text Effects:** Creating text that has a dreamy, surreal or disturbing effect on the viewer.

### Sectors Adopting This

- **Marketing and Advertising:** The use of eccentric typography can help brands stand out in a crowded marketplace.
- **Graphic Design:** Designers can explore creating new and unique fonts that capture attention and interest.
- **Fine Arts:** Fine artists can explore incorporating typography into their pieces, or experimenting with text-based art.

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