# Crushed Not-From-Concentrate Juices These New Tropicana Juices are Arriving in the UK By Michael Hemsworth | Published 2023-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-tropicana-juices References: [talkingretail](https://www.talkingretail.com/products-news/grocery/tropicana-launches-two-new-juice-flavours-03-02-2023/) & [tropicana](https://www.tropicana.co.uk/home)  These new Tropicana juices are being launched as a series of refreshments for consumers to enjoy both at breakfast and throughout the day to give them a more lifestyle-conscious profile. The new Strawberry & Banana juice blend is formulated with breakfast in mind and features apple, strawberry, banana and blueberry juices in the mix that aren't from concentrate. The Tropicana Sensations Pineapple & Pink Guava Crush, however, is formulated for enjoy at any other time of the day to provide an [extra-fruity refreshment](https://www.trendhunter.com/trends/juice-burst-tropical-sour). Head of Marketing, Juices UK at [Tropicana Brands Group](https://www.trendhunter.com/trends/ambient-juice-range) Caroline Wilding commented on the new Tropicana juices saying, "Tropicana is committed to creating delicious [fruit juices](https://www.trendhunter.com/trends/naked-smoothies) that can be enjoyed from breakfast through to dinner, and these new additions are a testament to that." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 5% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Not-from-concentrate Juices:** Opportunity to promote health and wellness through natural, non-concentrated fruit juices. - **Lifestyle-conscious Refreshments:** Opportunity to target health-conscious consumers looking for refreshing drink options. - **Variety in Juice Blends:** Opportunity to cater to diverse taste preferences with unique blends of fruits and flavors. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to diversify product offerings and provide healthier alternatives to carbonated drinks. - **Wellness Industry:** Opportunity to promote health and wellness through natural, non-concentrated fruit juices. - **Food Industry:** Opportunity to incorporate natural ingredients into food products and offer healthier meal options. ## Related on Trend Hunter - [Consumer-Driven Ambient Juices](https://www.trendhunter.com/trends/ambient-juice-range.md) - [Kid-Focused Fruit Smoothies](https://www.trendhunter.com/trends/tropicana.md) - [Shelf-Stable Juice Products](https://www.trendhunter.com/trends/ambient-juice.md) - [Lifestyle-Driven Canned Fruit Drinks](https://www.trendhunter.com/trends/tropicana-brands.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Ready-to-Drink Breakfast Smoothies](https://www.trendhunter.com/trends/breakfast-smoothies.md) - [Mouth-Watering Breakfast Smoothies](https://www.trendhunter.com/trends/naked.md) - [Cost-Conscious Orange Juices](https://www.trendhunter.com/trends/tropicana-essentials-juices.md) - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md)