# Tooth-Cleansing Mouthpieces 'Amabrush' is a New Toothbrush That Cleanses the Mouth in 10 Seconds By Laura McQuarrie | Published 2017-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-toothbrush References: [kickstarter](https://www.kickstarter.com/projects/1071673943/amabrush-worlds-first-automatic-toothbrush) The 'Amabrush' is introducing itself to the world via a crowdfunding campaign on [Kickstarter](https://www.trendhunter.com/trends/zera-sonic) that touts the new toothbrush as the world's first [automatic toothbrush](https://www.trendhunter.com/trends/oralb-io-series-8), as well as one that has the ability to brush and clean teeth in 10 seconds. The patent-pending brush takes the form of an antibacterial silicone mouthpiece that can be magnetically attached to a handpiece, which contains a single button for activating the device. Within the device, there is a built-in mechanism that foams to dispense just the right amount of toothpaste. After the device is placed in the mouth and activated for 10 seconds, the Amabrush can be rinsed and returned to its [wireless charging station](https://www.trendhunter.com/trends/oralb-io10-ultimate). Since the flexible, one-size-fits-all Amabrush uses specially designed toothpaste capsules, there are three different FDA-approved varieties that have been launched: Extra Fresh, Whitening and the fluoride-free Sensitive. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 33% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Automatic Toothbrush:** The invention of the Amabrush introduces the trend of automatic toothbrushes that can brush and clean teeth in 10 seconds. - **Antibacterial Mouthpiece:** The antibacterial silicone mouthpiece of the Amabrush taps into the trend of using innovative materials for oral hygiene. - **Toothpaste Capsules:** The Amabrush's toothpaste capsules cater to the trend of convenient and mess-free dental hygiene products. ### Sectors Adopting This - **Oral Care:** The Amabrush disrupts the oral care industry by offering a quicker, more convenient way to clean teeth. - **Consumer Electronics:** The Amabrush's wireless charging station and built-in mechanism for foaming toothpaste present disruptive innovation opportunities in the consumer electronics industry. - **Medical Supplies:** The antibacterial silicone material used for the Amabrush mouthpiece opens up disruptive innovation possibilities in the medical supplies industry. ## Related on Trend Hunter - [Automatic 360 Toothbrushes](https://www.trendhunter.com/trends/sonic-brush-v5.md) - [Self-Sanitizing Toothbrushes](https://www.trendhunter.com/trends/ultim8-smartbrush-system.md) - [Auto-Caring Toothbrush Kits](https://www.trendhunter.com/trends/zera-sonic.md) - [Lasting AI-Powered E-Toothbrushes](https://www.trendhunter.com/trends/aipowered-etoothbrush.md) - [Professional Healthcare Toothbrushes](https://www.trendhunter.com/trends/tromatz.md) - [Retractable Travel-Ready Toothbrushes](https://www.trendhunter.com/trends/dentigo.md) - [Magnetic Charging Tooth Brushes](https://www.trendhunter.com/trends/mode.md) - [Stand-Up Water Fountain Toothbrushes](https://www.trendhunter.com/trends/Youseeuc.md) - [Portable Teeth-Cleaning Capsules](https://www.trendhunter.com/trends/oclean-1.md)