# Updated Swiss Chocolate Bars The New Toblerone Features a Shape That's Slightly Less Dense By Riley von Niessen | Published 2016-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-toblerone References: [theverge](http://www.theverge.com/2016/11/8/13560966/toblerone-change-brexit) & [bbc](http://www.bbc.com/news/uk-37904703) In a reaction to a [surge in ingredient costs](https://www.trendhunter.com/trends/sephra-5050-chocolate-blend), a new Toblerone was designed. In caparison to the dense triangular shapes that once made it up, the updated version is a little less generous in terms of weight. Overall however, the majority of the shape is still intact, albeit with substantially wider gaps in between the triangles. As [The Verge](https://www.trendhunter.com/trends/overcast-10) reports, "Mondelez says the changes were made to save costs by reducing the weight of each bar. Widening the gap between the segments has meant that a 400 gram bar now weighs 360 grams, and a 170 gram bar now weighs 150 grams." With this, the company is able to maintain the triangular shape and the relative size of the bar, without having to charge consumers more for the new Toblerone. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ingredient Cost Optimization:** Reducing the amount of ingredients in a product to optimize costs while still maintaining its quality. - **Size Modification:** Modifying the size of a product while still retaining its core elements to optimize costs. - **Innovative Packaging Design:** Designing innovative packaging to allow for cost optimization without affecting the overall design of the product. ### Sectors Adopting This - **Food and Beverage:** Reducing ingredient costs while still maintaining product quality can lead to greater profitability in the food and beverage sector. - **Packaging:** Designing innovative packaging can lead to cost optimization in various industries. - **Consumer Goods:** Modifying the size of products while maintaining their core qualities can lead to cost optimization in the consumer goods industry. ## Related on Trend Hunter - [Gem-Shaped Chocolate Truffles](https://www.trendhunter.com/trends/diamondshaped-truffles.md) - [Gilded Caramel Chocolate Bars](https://www.trendhunter.com/trends/toblerone-golden.md) - [Crunchy Seasonal Chocolate Truffles](https://www.trendhunter.com/trends/truffles.md) - [Pyramid-Shaped Chocolate Eggs](https://www.trendhunter.com/trends/edgy-egg.md) - [High-End Mainstream Truffle Treats](https://www.trendhunter.com/trends/toblerone-truffles.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Sugar-Reducing Chocolate Technologies](https://www.trendhunter.com/trends/chocolate-bar-technology.md) - [Textural Travel Chocolate Products](https://www.trendhunter.com/trends/ritter-sport-summer-selection-tower.md)