# Faded Denim Editorials The New THRILLS Collection Consists of Looks for Both Men and Women By Riley von Niessen | Published 2017-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-thrills References: [hypebae](https://hypebae.com/2017/3/thrills-2017-fall-denim-collection) & [thrills.co](https://www.thrills.co/) The new THRILLS collection was promoted with a stylized lookbook, which features a male and female model. The pair pose on their own and together, making for casual shots that have an intimate quality to them. The female muse shows off modernized overalls, ripped jeans, shorts, [embroidered denim jackets](https://www.trendhunter.com/trends/ksubi-by-elle-collection), and more, while the male muse is shown in a pair of fitted black jeans. The two wear Vans and combat boots to contribute to the casual looks that are created by the [denim pieces](https://www.trendhunter.com/trends/seasonal-denim-collections). The new THRILLS collection was created for Fall 2017 and with comfortable lightweight styles, the pieces function as the perfect staples for [cool weather wardrobes](https://www.trendhunter.com/trends/fall-denim-styles). Consumers can access the full collection through the Australian brand's web store. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 96% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Denim Fashion:** Opportunity to innovate in the denim industry by creating modernized, lightweight denim pieces for both men and women. - **Stylized Lookbooks:** Opportunity to disrupt the fashion industry by creating unique and intimate lookbooks that showcase clothing collections. - **Online Fashion Retail:** Opportunity to innovate in the online retail industry by offering a seamless online shopping experience for consumers to access fashion collections. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to create modern denim pieces for Fall 2017 and tap into the denim fashion trend. - **Photography:** Opportunity for photographers to experiment with unique and intimate styles for fashion lookbooks. - **E-commerce:** Opportunity for e-commerce platforms to provide a seamless online shopping experience for fashion consumers. ## Related on Trend Hunter - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md) - [Freedom-Theme Streetwear](https://www.trendhunter.com/trends/libertas.md) - [Fall Denim Drops](https://www.trendhunter.com/trends/forever-fall-by-just-black-denim.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md)