# Expertly Blended Non-Alcoholic Spirits The New Three Spirit Products are Flavorful and Premium By Michael Hemsworth | Published 2019-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-three-spirit References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/10/three-spirit-extends-zero-abv-line-for-conscious-hedonists/) & [threespiritdrinks](https://threespiritdrinks.com) Two new Three Spirit [non-alcoholic spirits](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits) have been unveiled by the brand to offer consumers a way to enhance their mind and body without the need for any alcohol. The products are made with an array of natural infusions without any alcohol in the mix to make them suitable for consumers seeking an alternative to intoxicating varieties on the market. The new products includes The Livener and The Nightcap that are intended to help boost the drinker's mood and help them relax, respectively. This enables consumers to take an alternative approach to enjoying moments that are traditionally associated with alcohol consumption to support those who practice [low or no-alcohol lifestyles](https://www.trendhunter.com/trends/yeah-its-a-drink). The new Three Spirit drinks have been created by Fluid Movement founders Tristan Stephenson and Tom Aske along with Mr Lyan’s Robin Honhold and Michael Heinrich, head of the [Centre for Pharmacognosy and Phytotherapy](https://www.trendhunter.com/trends/no-one-is-left-behind) at the UCL School of Pharmacy. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Drinks:** The rising trend of non-alcoholic drinks provides an innovative opportunity for beverage companies to explore new and creative non-alcoholic spirit flavors. - **Mind and Body Wellness:** The trend towards non-alcoholic beverages that enhance both physical and mental well-being presents an exciting opportunity for wellness and health companies to create new products. - **Alternative to Traditional Alcohol:** The increasing consumer demand for alternatives to traditional alcoholic beverages creates opportunities for companies in the beverage and hospitality industry to innovate and offer healthier options. ### Who This Affects Most - **Beverage Industry:** The introduction of non-alcoholic spirits presents a disruptive innovation opportunity for beverage companies to create unique, premium, and expertly blended beverages that offer consumers a healthier alternative to traditional alcoholic drinks. - **Wellness Industry:** With a focus on enhancing the mind and body, the newly introduced non-alcoholic spirits presents a disruptive innovation opportunity for the wellness industry to create products that align with customers' health and wellness goals. - **Hospitality Industry:** The rise in the trend of non-alcoholic spirits creates a disruptive innovation opportunity for the hospitality industry to create a new experience and offer customers premium mocktails that are unique and healthy. ## Related on Trend Hunter - [Dry January Enhancing Spirits](https://www.trendhunter.com/trends/sentia-spirits.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Non-Alcoholic Functional Spirits](https://www.trendhunter.com/trends/functional-spirits.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Non-Alcoholic Fermented Wines](https://www.trendhunter.com/trends/three-spirits.md) - [Versatile Alcohol-Free Spirits](https://www.trendhunter.com/trends/atopia-nonalcoholic-spirits.md) - [Fiery Non-Alcoholic Spirits](https://www.trendhunter.com/trends/talonmore-drinks-company.md)