# Ready-to-Eat Plant-Based Meat Snacks These New THIS™ Products are Hitting UK Shelves Now By Michael Hemsworth | Published 2025-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-this-products References: [retailtimes](https://retailtimes.co.uk/this-launches-new-ready-to-eat-range-uks-first-plant-based-pork-cocktail-sausages-plus-new-chicken-deli-pieces/) & [this.co](http://www.this.co/)  These new [THIS™](https://www.trendhunter.com/trends/this-product) products are being launched by the plant-based food brand as a series of ready-to-eat (RTE) items that are perfect for satisfying cravings for familiar fare with a vegan-friendly twist. The products include the THIS™ Isn’t Pork Cocktail Sausages and the THIS™ Isn’t Chicken Deli Pieces, which are priced at £2.95 and £3.30, respectively, and are arriving at such retailers as [Waitrose](https://www.trendhunter.com/trends/readytoeat-deli-slice), [Sainsbury's](https://www.trendhunter.com/trends/the-jolly-hog-bbq-range) and Ocado. The products respond to increasing calls for convenient plant-based fare that can be enjoyed without the need for heating or preparation. CEO Mark Cuddigan commented on the new THIS™ products saying, "We’ve reinvented two classic formats, bursting with flavour, high in protein and clean label. We’ve had our eye on the ready-to-eat category for a while now and that meant using the best technology available to deliver a cold-eating texture that’s actually great to eat. We’re here to make plant-based food that everyone wants to eat – whether you’re plant-based, flexi, or just hungry." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 55% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cold-eating Vegan Textures:** Developments in technology are enabling the creation of plant-based products with enhanced textures that remain palatable when eaten cold, appealing to busy individuals seeking quick meal options. - **Clean Label Offerings:** As consumer awareness around food ingredients surges, there is a growing demand for clean label snacks that offer transparency and trust, paving the way for new vegan products without artificial additives. - **Convenient Plant-based Proteins:** Modern consumers' busy lifestyles are driving the need for readily available plant-based protein options, allowing for nutritious snacking that aligns with personal dietary preferences. ### Who This Affects Most - **Plant-based Foods:** The plant-based foods sector is booming with innovation opportunities, catering to a diverse range of diets with convenient and tasty meat alternatives that appeal to both vegans and omnivores. - **Ready-to-eat Foods:** The ready-to-eat food industry is innovating to accommodate plant-based trends, focusing on creating accessible and nutrient-rich options that don't compromise on flavor or texture. - **Snack Foods:** Snack food companies are expanding their portfolios to include more plant-based items, capturing the interest of health-conscious consumers who seek on-the-go options that align with vegan lifestyles. ## Related on Trend Hunter - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Frozen Plant-Based Meat Products](https://www.trendhunter.com/trends/frozen-plantbased-meat.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Plant-Based Deli Slices](https://www.trendhunter.com/trends/readytoeat-deli-slice.md) - [Meat-Free New Year Meals](https://www.trendhunter.com/trends/this-product.md) - [Succulent Plant-Based Chicken Morsels](https://www.trendhunter.com/trends/this-isnt-chicken-pieces.md) - [Convenient Plant-Based Food Ranges](https://www.trendhunter.com/trends/this-foodtogo-range.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Collaboration Plant-Based Raviolis](https://www.trendhunter.com/trends/dellugo-this.md)