# Surreal Ukrainian Lookbooks The New Syndicate Collection Was Presented with Fable-Like Imagery By Riley von Niessen | Published 2016-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-syndicate References: [fuckingyoung.es](http://fuckingyoung.es/syndicate-fallwinter-2016-campaign/) & [sndct](http://www.sndct.com/) This new Syndicate collection follows its first Fall/Winter 2016 series, which saw a presentation of well-structured streetwear looks. Although many of the styles drew from a vintage inspiration, the overall aesthetic of 'Outsider' was highly contemporary. For this editorial instalment of the [Ukrainian label's](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) Fall/Winter 2016 selection, Roma Pashkovskiy's talents were employed. Set in Berdychiv, a small city in the Ukraine, the new Syndicate collection is similar in many ways to Outsider. That said, this drop seems to stay truer to the [vintage styles](https://www.trendhunter.com/trends/studio-nicholson-fw25), with fewer [futuristic pieces](https://www.trendhunter.com/trends/the-future-is-not-set) coming into play. What's most interesting however is how the editorial is shot. With backgrounds that look the illustrations of a fairy tale picture book, the images take on a captivating surreal appearance. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 97% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Fashion:** Opportunity for designers to create contemporary fashion with vintage inspiration. - **Surreal Photography:** Opportunity to employ surreal imagery to make fashion editorials captivating. - **Location-based Fashion Shoots:** Opportunity to shoot fashion editorials in unique locations for a captivating effect. ### Industries Being Reshaped - **Fashion Industry:** Trend toward vintage-inspired fashion could disrupt fast-fashion and encourage sustainable fashion practices. - **Photography Industry:** Trend toward surreal photography could disrupt traditional fashion photography and create opportunities for innovative shoots. - **Travel Industry:** Opportunity to attract tourists and photographers to unique locations for fashion shoots. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)