# Stay-at-Home Newspaper Ads The New Supreme Ad in the New York Times Encourages Social Distancing By Kalin Ned | Published 2020-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-supreme-ad References: [highsnobiety](https://www.highsnobiety.com/p/supreme-new-york-times-coronavirus-ad/) & [instagram](https://www.instagram.com/supremenewyork/?utm_source=ig_embed) On Sunday, April 5th, there was a new Supreme ad that ran in the [New York Times](https://www.trendhunter.com/trends/native). The spot asked its audience to stay at home and practice social distancing during the COVID-19 pandemic. As the USA is currently the epicenter of the outbreak, emphasizing such content is crucial. The new Supreme ad features "friends and family lounging at home in front of a massive [Supreme box logo t-shirt](https://www.trendhunter.com/trends/supreme-winter-2025-tees)." This is not the first time the brand--considered to be a staple in [contemporary streetwear](https://www.trendhunter.com/trends/1461-3eye-shoe)--has launched a print ad in a newspaper. While its dedication to persist with this mode of traditional marketing is interesting, its April 5th spot is hypothesized to be a teaser for an upcoming relief t-shirt. Image Credit: Instagram/ Michael Dupouy ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Stay-at-home Advertising:** Opportunities for brands to showcase their empathy and promote social distancing through traditional marketing methods. - **Pandemic-inspired Branding:** Brands can take advantage of the current crisis to create responsible and relatable advertising campaigns that resonate with audiences. - **Print Ad Resurgence:** In an age of digital advertising, brands exploring print ads can create a unique opportunity to stand out and reach a different demographic. ### Sectors Adopting This - **Fashion:** Fashion industry can communicate responsible messaging and demonstrate leadership in promoting social distancing through creative advertising campaigns. - **Media and Advertising:** Media and advertising can highlight the effectiveness of traditional advertising campaigns in reaching audiences through print ads and other methods. - **Health and Wellness:** Health and wellness industry can collaborate with brands to produce campaigns promoting healthy and responsible behavior during the pandemic. ## Related on Trend Hunter - [Collaboration-Teasing Streetwear Billboards](https://www.trendhunter.com/trends/supreme-and-corteiz.md) - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Artist-Designed Streetwear Logos](https://www.trendhunter.com/trends/olaolu-slawn-1.md) - [Graphic Winter Tees](https://www.trendhunter.com/trends/supreme-winter-2025-tees.md) - [Rapper Photo Tee Releases](https://www.trendhunter.com/trends/playboi-carti-supreme.md) - [Streetwear-Informed Collectible Dolls](https://www.trendhunter.com/trends/momoko-doll.md) - [Exclusive Streetwear Collaborations](https://www.trendhunter.com/trends/corteiz-and-supreme.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md)