# Canned Wine Cross-Branding Monde Vineyard Vino on Japan Rail East By Going Like Sixty | Published 2008-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-stuff-in-old-packaging-japan-offers-wine-in-a-can References: [nre.co.jp](http://www.nre.co.jp/english/ressya/DiningCar-h3.htm) Travel guides advise tourists en route to Japan not to blow their nose or eat in public. Ice cream, however, is a notable exception that can be eaten anywhere--as well as eating on a train, where it is actually encouraged. Now, drinking on Japanese trains is also encouraged--as long as it is wine from a can. Japan Rail East is offering the new [wine in a can](https://www.trendhunter.com/trends/tuttavia) exclusively on [limited express trains](https://www.trendhunter.com/trends/skunk-train). Available in [white or red](https://www.trendhunter.com/trends/red-wine-alternative), the wine comes from Monde Vineyard in Yamanashi Prefecture, Japan's small wine-producing region. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 20% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Wine Consumption:** Opportunity to explore canned wine's potential as a new trend in alcoholic beverages. - **Cross-branding Campaigns:** Opportunity to create cross-branding campaigns between different industries to bring more attention and revenue. - **Innovative Packaging:** Opportunity to invest in innovative packaging that provides convenience and portability while reducing environmental impact. ### Where This Applies - **Alcoholic Beverages:** Canned wine can disrupt the traditional wine industry and attract younger, millennial consumers. - **Transportation:** Opportunity to partner with transportation companies to create unique offerings for their customers. - **Packaging:** Innovative and sustainable packaging can revolutionize the food and beverage industry, especially in making products more portable. ## Related on Trend Hunter - [Sustainable Canned Airline Wines](https://www.trendhunter.com/trends/zeena.md) - [Canned Southern Wines](https://www.trendhunter.com/trends/country-water.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Gen Z-Specific RTD Wines](https://www.trendhunter.com/trends/vinarchy.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Ready-To-Drink Canned Sakes](https://www.trendhunter.com/trends/canned-sakes.md)