# Floridian Rat-Inspired Streetwear This Bodega Editorial Spotlights the New Stray Rats Collection By Riley von Niessen | Published 2017-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-stray-rats References: [nylon](https://www.nylon.com/articles/jerry-seinfeld-explains-kesha-hug-incident?utm_source=facebook&utm_medium=social&utm_campaign=nylon) & [shop.bdgastore](https://shop.bdgastore.com/?vgdfg) For the summer of 2017, [Bodega](https://www.trendhunter.com/trends/xt4-og-3) released a series of stylized shots throughout different urban areas to show off the new Stray Rats offerings. As the Miami-based streetwear label is known for its vintage aesthetics and bold branding, it's not much of a surprise that its latest collection makes use of the same. In addition, many of the pieces boast [bright colorways and unique patterns](https://www.trendhunter.com/trends/corteiz-7), such as one ensemble that's spotlighted in the editorial which consists of a bright orange hoodie, a navy jacket, and a pair of camouflage shorts. Other pieces that are spotlighted in the editorial include [graphic crewneck pullovers](https://www.trendhunter.com/trends/brain-dead-adidas), black gym shorts, and hooded jackets that feature the brand's name in retro lettering. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 68% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Streetwear:** There is an opportunity to create a line of clothing inspired by vintage aesthetics and bold branding. - **Bright Colorways and Unique Patterns:** Innovative clothing pieces could be created that prominently feature bold colorways or unique patterns. - **Bold Graphic Design:** A fashion line that utilizes bold graphic design to create an instantly recognizable brand identity could be developed. ### Who This Affects Most - **Fashion:** The fashion industry could capitalize on the trend of vintage-inspired clothing with unique patterns and bright colors. - **Graphic Design:** Graphic design professionals could create impactful designs for streetwear brands looking to use bold graphic design to differentiate themselves. - **Marketing:** Marketing professionals could work with streetwear brands to create visually captivating campaigns that speak to their target audience. ## Related on Trend Hunter - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md)