# Profound Newspaper Prints The New Straits Times Ads Provide a Deeper Perspective By Amelia Roblin | Published 2010-12-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-straits-times-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/new_straits_times_riot) & [mccann](http://www.mccann.com/) Every publication takes a perspective, but these New Straits Times ads suggest that this newspaper provides a larger scope to each story. Designed by the [McCann Erickson Malaysia](https://www.trendhunter.com/trends/shreddie-for-anything) advertising agency, this [clever campaign](https://www.trendhunter.com/trends/legitimate-you) brings another dimension to a flatter form of media. By extruding the front page scene, these New Straits Times ads reveal the happenings of the breaking news background. Whether it's an economic, a political or a social issue being discussed, these [profound prints](https://www.trendhunter.com/trends/outdoor-advertising-campaign) disclose the whole story. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Augmented Reality Advertising:** Using augmented reality to reveal additional layers of information in print advertisements could revolutionize the advertising industry. - **Enhanced Newspaper Experience:** Newspapers that provide a deeper perspective through innovative design and interactive features have the potential to attract and engage a wider audience. - **Immersive Print Media:** Creating immersive experiences through 3D prints and extrusions could breathe new life into the traditional print media industry. ### Who This Affects Most - **Advertising:** The advertising industry can explore the use of augmented reality to enhance traditional print advertisements and offer a more interactive experience to consumers. - **Newspaper Publishing:** Incorporating innovative design elements and interactive features into newspapers can help publishers attract and retain readers in the digital age. - **Printing and Manufacturing:** Printing and manufacturing companies can leverage disruptive innovation opportunities by exploring new techniques like 3D prints and extrusions to create immersive printed materials. ## Related on Trend Hunter - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Reflection-Encouraging Edible Oil Campaigns](https://www.trendhunter.com/trends/simply-fresh.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)