# Athletic Military-Inspired Outerwear This New Stone Island Line Has a Refined and Rugged Aesthetic By Riley von Niessen | Published 2016-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-stone-island References: [highsnobiety](http://www.highsnobiety.com/2016/11/11/stone-island-ss17-collection/) & [stoneisland](http://www.stoneisland.com/) For the new Stone Island collection, the premium fabric company that's based in Italy themed its apparel around a [modernized military inspiration](https://www.trendhunter.com/trends/studio-nicholson-fw25). Due to this, the menswear is versatile in a refreshing way -- as the styles are both unique and easily incorporated into everyday wear. Although many feature neutral color palettes, a few are much more bold, with bring blue and pink pieces included in the mix. In addition, many make use of [unconventional patterns](https://www.trendhunter.com/trends/ultra-violet-collection) -- adding a welcome futuristic touch to the new Stone Island collection. In order to promote the Spring/Summer 2017 offerings, the company curated a lookbook to highlight the apparel. Each is presented in minimal fashion, allowing the images to show off the singularity of the styles. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Modernized Military-inspired Apparel:** There is an opportunity for designers to create modernized military-inspired apparel that is versatile and easily incorporated into everyday wear. - **Bold Color Palettes in Fashion:** Incorporating bold colors like bright blue and pink into fashion collections can add a refreshing and eye-catching element. - **Unconventional Patterns in Fashion:** Using unconventional patterns in fashion can provide a futuristic touch and set a collection apart from others in the market. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry can explore the opportunity to create modernized military-inspired outerwear with bold color palettes and unconventional patterns. - **Textile Manufacturing:** Textile manufacturers can innovate by creating premium fabrics that cater to the modernized military-inspired apparel trend and offer unique patterns and color options. - **Retail and E-commerce:** Retailers and e-commerce platforms can tap into the demand for modernized military-inspired outerwear by curating collections that feature versatile styles and bold color choices. ## Related on Trend Hunter - [Subterranean-Inspired Outerwear](https://www.trendhunter.com/trends/stone-island-marina-aw25.md) - [Satellite Imagery Winter Wear](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Exclusive Luxe Technical Fashion](https://www.trendhunter.com/trends/dior-and-stone-island.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Versatile Stylish Seasonal Jackets](https://www.trendhunter.com/trends/blauer-1.md)